Monday, 22 March 2010

Digital PM - Project Canvas, Grazia AR special, EHS 4D, Absolut

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

TV on demand: OFT investigates Project Canvas

OFT to investigate Project Canvas

by Sara Kimberley, marketingmagazine.co.uk, 22-Mar-10, 14:30

LONDON - The Office of Fair Trading is investigating Project Canvas, the BBC-led venture which aims to bring web-based on-demand TV services to Freeview and Freesat.

Grazia: 3D edition features Florence and The Machine

Grazia enlists Florence Welch for augmented reality issue

by Anne Cassidy, mediaweek.co.uk, 22-Mar-10, 14:38

LONDON - Grazia, the fashion glossy, is releasing an augmented reality 3D issue tomorrow (23 March), with Florence and The Machine virtually singing and dancing from the front cover.

Mike Spicer: leaves EHS 4D Group

Mike Spicer leaves EHS 4D Group

by Daniel Farey-Jones, campaignlive.co.uk, 22-Mar-10, 11:55

LONDON - Mike Spicer has left EHS 4D Group, where he was group managing director, following a restructure giving constituent agency heads more power.

Facebook: most popular social media destination globally

Social media networks attract 28.3m UK users

by Anne Cassidy, mediaweek.co.uk, 22-Mar-10, 15:55

LONDON - Social media sites such as Facebook and Twitter are used by 28.3 million people in the UK, or 77% of the online population, according to a new survey.

Absolut Vodka: debuts 30-minute Spike Jonze film

Absolut Vodka debuts 30-minute Spike Jonze film online

by Kate Nettleton, campaignlive.co.uk, 22-Mar-10, 11:40

LONDON - Absolut Vodka has launched its Spike Jonze-directed short film 'I'm Here' online, making the film available to a global audience for free.

ALSO IN THE NEWS

6 Music supporters push Half Man Half Biscuit song

by Maisie McCabe, mediaweek.co.uk, 22-Mar-10, 15:26

Arqiva joins Project Canvas as its seventh partner

by Sara Kimberley, marketingmagazine.co.uk, 22-Mar-10, 16:45

Calvin Klein runs augmented reality underwear campaign in GQ

by Anne Cassidy, mediaweek.co.uk, 22-Mar-10, 11:20

Deutsche Telekom to launch iTunes store rival

by Sara Kimberley, mediaweek.co.uk, 22-Mar-10, 10:10

British Airways turns to YouTube to combat strike fears

by Alex Brownsell, marketingmagazine.co.uk, 22-Mar-10, 09:27

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