Friday, 19 March 2010

Campaign Daily - BA, Barclaycard, TMG, Alcohol marketing, Comparethemarket

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19 March 2010
 
19 March 2010
Latest News
British Airways: open letter from chief executive
British Airways ad promises to 'keep flag flying' during strike
Alex Brownsell, 19 March 2010

LONDON - British Airways has launched a print advertising campaign to emphasise its efforts to minimise disruption to customers during the forthcoming strike by cabin crew, which is set to...

 
Barclaycard: music-themed push for Freedom rewards programme
Barclaycard launches music-themed campaign for Freedom launch
Alex Brownsell, 19 March 2010

LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its Freedom rewards programme.

 
Telegraph reports profits rise
Telegraph Media Group reports 29% lift in profit
Arif Durrani, 19 March 2010

LONDON - Telegraph Media Group has reported a 29% lift in operating profit for the year ended 3 January, despite declines in ad revenues.

 
Alcohol promotion: select committee's recommendations rejected
Government rejects MPs proposals for curbing alcohol marketing
Gemma Charles, 18 March 2010

LONDON - The government has rejected the health select committee's recommendations on curbing alcohol promotion, but has launched a cross-departmental review on the potential harm of drinks marketing on children...

 
iSimples: app expands meerkat empire
Comparethemarket launches meerkat iPhone app
Daniel Farey-Jones, 19 March 2010

LONDON - Comparethemarket.com has taken its meerkat mascot Aleksandr Orlov into yet another medium with the creation of a free iPhone app allowing people to play with his phrases.

 
 
Also in the News
Omid Djalili hijacks a bank in new Moneysupermarket.com ad
Matt Williams, 19 March 2010
 
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Latest Work
Greenpeace 'Give the Orang-utan a Break'
Greenpeace 'Give the Orang-utan a Break'
18 March 2010

Greenpeace has launched a shocking viral as part of a campaign against Nestlé to highlight the company's use of palm oil.

 
Adidas 'the street where originality lives' by Sid Lee
Adidas 'the street where originality lives' by Sid Lee
18 March 2010

Adidas is launching its latest star-studded follow up ad to 'house party' on Channel 4 tonight.

 
Peugeot 'Meeke not mild' by Euro RSCG
Peugeot 'Meeke not mild' by Euro RSCG
18 March 2010

Peugeot has launched latest spot in its 'Meeke not mild' ad campaign, featuring the rally driver Kris Meeke.

 
Lastminute.com 'do more good stuff' by Karmarama
Lastminute.com 'do more good stuff' by Karmarama
17 March 2010

Lastminute.com is launching a campaign to get viewers thinking about the summer season.

 
Blackthorn 'you spoke, we listened' by Dye Holloway Murray
Blackthorn 'you spoke, we listened' by Dye Holloway Murray
17 March 2010

Following the public outcry and Facebook pressure groups protesting against the new formulation of Blackthorn Cider, Dye Holloway Murray is now highlighting its return to its old recipe through a...

 
Mattessons 'hunger hunters' by Quiet Storm
Mattessons 'hunger hunters' by Quiet Storm
17 March 2010

Kerry Foods has launched a TV ad to promote its meat snack, Mattessons Fridge Raiders.

 
More Work
 
Blogs
Latest Blog Entries
Considerably more talented than yow - or why Brummies make better thinkers
Rory Sutherland

I know Dave Trott often writes of the virtues of Londoners in advertising. But, at the risk of disagreement, I...

Back in the BTAA
steve henry

  I've come back from Thailand because I missed my new electric toothbrush. God, I love that thing. I went...

Another Creative CV
Lolly and Nat

Like this CV from copywriter Ed Hamilton. Hope it gets him job offers from around the globe. (Thanks Dan for...

Hols
steve henry

A short blog this week cos I'm on holiday in Thailand. A beautiful country that, as a brand, has a...

Bigger things
steve henry

  Last week I caught up with two ... somethings.   That's not very helpful, I know, but there is...

#worldview - the influence of social channels on consumer behaviour and creativity in Asia
Nick Allen

It is well documented that the impact social networks have had on both consumer and brand behaviour is enormous. With total...

Crash Course in Creative Writing
Lolly and Nat

A friend sent this link around, and I can't recommend it enough. Ten tips on writing a novel from some...

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