Breaking news from Brand Republic - COI, Cadbury, Special K, Associated Newspapers, Peaches Geldof

NEWS Government marketers licensed to bypass COI by Gemma Charles, marketingmagazine.co.uk, 30-Mar-10, 00:01 LONDON - Government marketers will be given more freedom to bypass the COI and hire agencies directly, amid a money-saving shake-up instigated by COI chief executive Mark Lund. Cadbury in pre-Olympic sports drive by John Reynolds, marketingmagazine.co.uk, 30-Mar-10, 00:01 LONDON - Cadbury will back its sponsorship of the London 2012 Olympics with its biggest marketing campaign to date. Special K to sell red dress through M&S deal by John Reynolds, marketingmagazine.co.uk, 30-Mar-10, 00:01 LONDON - Kellogg is to make a red dress shown in TV ads for its Special K cereal available for the public to buy for the first time. Associated sees break in clouds as ad revenues rise 8% by Daniel Farey-Jones, mediaweek.co.uk, 30-Mar-10, 09:30 LONDON - Associated Newspapers has reported an 8% year-on-year rise in underlying advertising revenues for the first quarter, providing a bright spot after two years of decline. Miss Ultimo terminates Peaches Geldof's contract by Joe Thomas, marketingmagazine.co.uk, 30-Mar-10, 09:12 LONDON - Ultimo, the underwear company, has axed Peaches Geldof as the face of its Miss Ultimo brand and is scrambling to remove her image from its shops, following claims about her private life. ALSO IN THE NEWS Defra proposes tighter control of green claims by Alex Brownsell and Gemma Charles, marketingmagazine.co.uk, 30-Mar-10, 00:01 5 Alive plots multimillion-pound push by Joe Thomas, marketingmagazine.co.uk, 30-Mar-10, 00:01 Fan imitates Ryan Giggs in new Manchester United credit card ad by Matt Williams, Brand Republic, 30-Mar-10, 09:35 Cable & Wireless hires Elmwood to create new identity by Alex Brownsell, marketingmagazine.co.uk, 30-Mar-10, 08:44 JWT London launches provocative domestic violence campaign by Matt Williams, campaignlive.co.uk, 29-Mar-10, 16:25 LATEST BLOG ENTRIES Marketing Politics By Ardi Kolah / Brand Republic Last night's TV debate on Channel 4 between Alistair Darling, Vince Cable and George Osborne was a fascinating prelude to what is about to follow as... Collaborative purchasing - the answer to our prayers? 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