Tuesday, 30 March 2010

Media PM - ITV, Freeview, Guardian, BBC, Auto Trader, Google

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Media PM Bulletin
 
 
 
*   Latest News
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This Morning: presenters Holly Willoughby and Phillip Schofield
ITV creates social media platform for top shows
Sara Kimberley, 30 March 2010

LONDON - ITV has created a social media platform to encourage viewers...

  
BBC: searches for HD channel
BBC on the hunt for new channel for Freeview HD
Arif Durrani, 30 March 2010

LONDON - The BBC is looking for a new broadcaster to provide...

  
The Guardian: takes a swipe at The Independent
Guardian knocks Lebedev's Independent with print ad
John Reynolds, 30 March 2010

LONDON - The Guardian has hit out at The Independent by running...

  
Freeview: launches HD service today
Freeview hails HD arrival as its 'most important day since launch'
Maisie McCabe, 30 March 2010

LONDON - Free to air digital platform Freeview formally launched its high...

  
Google: personalising banner ads
Google rolls out targeted banner ads
Andrew McCormick, 30 March 2010

LONDON - Samsung and Center Parcs are among brands that have begun...

  
Lib Dems: Labservative campaign by Iris
Labour and Tories merge to create the 'Labservative' party in Lib Dem campaign
Matt Williams, 30 March 2010

LONDON - The Liberal Democrats has today launched an outdoor and digital...

  
Auto Trader: relaunching car search iPhone app
Auto Trader forced to pull 'unethical' app
Alex Brownsell, 30 March 2010

LONDON - Auto Trader has been forced to pull an iPhone app...

  
ITV1: Married Single Other finished with 3.9 million viewers
Married Single Other concludes with 3.9m audience
Daniel Farey-Jones, 30 March 2010

LONDON - ITV1's 'Married Single Other' bowed out last night with 3.9...

  
*   Also in the News
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Telegraph Media Group readies loyalty scheme
John Reynolds, 30 March 2010
Associated sees break in clouds as ad revenues rise 8%
Daniel Farey-Jones, 30 March 2010
60 Second Spot: Lawson Muncaster, managing director, CityAM
Harriet Dennys, 29 March 2010
Future reports challenging trading in first quarter
Anne Cassidy, 30 March 2010
Digital broadcasters in HD battle
Alex Brownsell, 30 March 2010
LinkedIn launches BlackBerry app
Alex Brownsell, 30 March 2010
Paper Round (30 March) - a look at the day's newspapers
Sarah Johnson, 30 March 2010
 
 
Blogs & Forums
Latest Blog Entries
Social media shapes first digital election, NOT
Ivan Clark

Following on from last week’s blog, the Conservative party versus Joanna Lumley; it is interesting to see the Tories have...

Listen - I'm No Suit!
Mel Carson

Last week I was stunned into an uncustomary silence by a tweet. It took me a moment or two to...

Rob Atkinson brushes up on etiquette for Prince’s Trust awards
Media Bitch's Diary

  All eyes were on Vernon Kaye and Tess Daly a t the Prince’s Trust Celebrate Success Awards, as the...

Outdoor sector’s charity efforts will run and run…
Media Bitch's Diary

  Clear Channel's group head James Elson has put the rest of media-land to shame by flying to Washington and...

Media’s new hangout puts paid to illicit courtships
Media Bitch's Diary

  The House of St Barnabas is fast becoming media-land’s favourite new haunt - which means it is no longer...

Nick Theakston sees double at GroupM
Media Bitch's Diary

  As if keeping tabs on agency talent wasn’t difficult enough, WPP has doubled its troubles by bringing in Kevin Chase...

Calling in the admen won’t fix Tories’ woes
Media Bitch's Diary

  Peter Mandelson has waded into the debate surrounding the Tories’ appointment of M&C Saatchi to boost the Party’s ad...

Thinking Laterally at SES New York
Mel Carson

I’m spending a few days at Search Engine Strategies here in New York. It’s my 4th year, and although this...

Carolyn McCall's legacy
Jeremy Lee

After 24 years at the same company, the feet of Guardian Media Group's chief executive Carolyn McCall should have been...

Rabbits, video conferencing and international travel
Ben Hughes

  So Darling didn’t pull the proverbial rabbit from the proverbial hat, but as I watched the much-hyped...

The Conservative party versus Joanna Lumley
Ivan Clark

Here are two different approaches to using posters to create noise and generate PR. In the red corner Joanna...

Spark up a conversation
Planet Blog

  Jenny Davidson, campaign manager at Rocket, who attended Channel 4’s 2009 Plannertarium, describes how TV planners can use social...

The trials of buying a motor on the internot
jonathan durden

  Hello, or should I perhaps more appropriately stutter “Hola.”   I am now living in Spain until 2011 to...

The Plannertarium meets Hollyoaks for Load & Go
Planet Blog

Neil Walker, branded content director at ZenithOptimedia's Newcast division, who attended Channel 4's 2009 Plannertarium, describes how creating a ‘soap...

 
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