Friday 26 March 2010

Digital PM - Latitude, Orange, Findus, TMW, Chemistry

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Agency retained: Alex Hoye, chief executive of Latitude

Latitude retains seven-figure Bet365 PPC account

by Daniel Farey-Jones, Brand Republic, 26-Mar-10, 16:10

LONDON - Full service digital agency Latitude Digital Marketing has retained the seven-figure paid search activity for online gambling client Bet365, in a year-long deal.

Toptable: Orange trials ad format

Orange trials new Toptable 'Spot Click' ad format

by Maisie McCabe, mediaweek.co.uk, 26-Mar-10, 15:59

LONDON - Telecoms operator Orange has become the first major advertiser to use the new "Spot Click" ad format on dining website Toptable.

Findus: public support brings back curry flavour Crispy Pancake

Findus to bring back Chicken Curry Crispy Pancakes

by John Reynolds, marketingmagazine.co.uk, 26-Mar-10, 13:15

LONDON - Chicken Curry Crispy Pancakes are making a comeback following a ten-year hiatus after a 4,500 strong Facebook petition started by Findus demanded their return.

Vincent Huttner: joins TMW

TMW boosts senior team with four appointments

by Staff, Brand Republic, 26-Mar-10, 15:34

LONDON - Tullo Marshall Warren, the digital and direct agency, has made four new senior appointments.

Chemistry Communications: reports a rise in profits

Chemistry Communications reports a 150% rise in profits

by Anne Cassidy, campaignlive.co.uk, 26-Mar-10, 12:00

LONDON - Chemistry Communications Group has reported a rise in pre-tax profit of 150% to £1.4m in 2009, in its results released today.

ALSO IN THE NEWS

Online city guide Thrillist.com launches in London

by Maisie McCabe, mediaweek.co.uk, 26-Mar-10, 12:00

Quarter of eight-to-12-year-olds have social network profiles

by Daniel Farey-Jones, Brand Republic, 26-Mar-10, 12:00

NI to charge £1 for day's online access to The Times

by John Reynolds, mediaweek.co.uk, 26-Mar-10, 09:45

Trading Places (26 Mar): This week's people moves in advertising, marketing and media

by Staff, Brand Republic, 26-Mar-10, 09:32

Community

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