Monday 29 March 2010

Digital AM from Brand Republic - Marmite, Tourism Australia, LBi, General Election

Brand Republic Digital AM Bulletin In association with Brand Republic

NEWS

Marmite stages lovers versus haters election

by Matt Williams, campaignlive.co.uk, 29-Mar-10, 10:25

LONDON - Marmite is introducing two new political parties ahead of holding its very own election, playing out in advertising and social media, to determine whether the UK is a nation of Marmite "Lovers" or "Haters".

Tourism Australia: launches Facebook 'boomerang' app

Tourism Australia launches Facebook 'boomerang' app

by Alex Brownsell, campaignlive.co.uk, 29-Mar-10, 10:35

LONDON - Tourism Australia is launching a social media campaign offering consumers the chance to win a working holiday in the South Australian outback.

LBi: appoints Jonathan Isaac

LBi appoints global head of planning

by Sara Kimberley, campaignlive.co.uk, 29-Mar-10, 11:10

LONDON - LBi (Lost Boys International) has appointed Jonathan Isaac to global head of planning as the agency establishes its US headquarters following the completed merger of IconNicholson and Special Ops Media earlier this month.

Power to the people: sites such as MyDavidCameron.com have taken control away from the ad agenciesPower to the people: sites such as MyDavidCameron.com have take control

Social media shapes first digital election

by Stephen Armstrong, mediaweek.co.uk, 29-Mar-10, 07:00

Social media has given voters more power to influence politicians' messages than ever before - creating a headache for the creative and media agencies working on the election campaigns. Stephen Armstrong reports

ALSO IN THE NEWS

Quarter of eight-to-12-year-olds have social network profiles

by Daniel Farey-Jones, Brand Republic, 26-Mar-10, 12:00

NI to charge £1 for day's online access to The Times

by John Reynolds, mediaweek.co.uk, 26-Mar-10, 09:45

Mail Online leads newspaper websites with more than two million daily browsers

by Anne Cassidy, mediaweek.co.uk, 25-Mar-10, 13:30

Twitter-hacking suspect arrested in France

by Staff, Brand Republic, 25-Mar-10, 11:30

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