Digital PM - Dr Pepper, Conservatives, Google, Tony Blair, Sony Ericsson

NEWS Dr Pepper moves into social media in new 'What's the worst' burst by Joe Thomas, marketingmagazine.co.uk, 31-Mar-10, 14:40 LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst that could happen?" tagline to challenge people to risk embarrassing themselves to win money and ringtones. Conservatives target people by salary on Match.com by Daniel Farey-Jones, Brand Republic, 31-Mar-10, 16:18 LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects. Google is back in China but blames 'great firewall' for loss of service by Sara Kimberley, Brand Republic, 31-Mar-10, 14:00 LONDON - Google has blamed the "great firewall of China" for its abrupt loss of service in mainland China yesterday, but confirmed all its services are back up and running again today. Blue State Digital creates TonyBlair4Labour site by Gordon MacMillan, Brand Republic, 31-Mar-10, 16:00 LONDON - Blue State Digital, the agency that worked on Barack Obama's presidential campaign, has created an election website for Tony Blair as part of his effort to help Labour win a fourth term in office. Sony Ericsson women's tennis tour launches social media site by Sara Kimberley, Brand Republic, 31-Mar-10, 15:45 LONDON - The Sony Ericsson WTA Tour is launching its first social media site, which aggregates Facebook and Twitter content from popular tennis stars such as Maria Sharapova and Venus Williams. ALSO IN THE NEWS O2 reviews £100m media across Europe by Anne Cassidy, campaignlive.co.uk, 31-Mar-10, 14:22 Online display ads fall for the first time in nine years by Sara Kimberley, marketingmagazine.co.uk, 31-Mar-10, 10:42 BMW picks Engine for consolidated UK creative accounts by Staff, campaignlive.co.uk, 31-Mar-10, 11:10 Hung parliament is predicted online as well as off by Gordon MacMillan, Brand Republic, 30-Mar-10, 16:20 LATEST BLOG ENTRIES Social media shapes first digital election, NOT By Ivan Clark / Brand Republic Following on from last week?s blog, the Conservative party versus Joanna Lumley; it is interesting to see the Tories have again turned to M&C... #Askthechancellors points to a much more social future By Gordon Macmillan / Brand Republic Last night' s debate #Askthechancellors had few surprises but it did prove to be a big hit both in terms of the 2m who tuned in at the peak and... A load of WOM-bull By David Brennan / Brand Republic As Uncle Bulgaria could have told you, it?s a lifetime?s work clearing up the rubbish that litters the marketing landscape.  One of the current... Collaborative purchasing ? the answer to our prayers? By Jeremy Walters, MD, Dialogue Solutions / Brand Republic Every cloud has a silver lining and when the storms gather over the economy, the glint of hope can be found in the rise in innovation.  The... Charities - Be Sociable and SIZE won't matter By Rajnish Razdan / Brand Republic Let me start with a few questions…   Did you make poverty history? Did you buy the Haiti single?   Have you enjoyed... Reaching undecided voters online By Craig Elder / Brand Republic There can be little doubt that the role of the internet in the 2010 election will be significantly different to what we saw in 2005. The 3 parties... eModeration's Social Round-up #37 By Tia Fisher / Brand Republic   Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams.... Chemistry boosts profits by 180% By BOB WILLOTT / Brand Republic Chemistry Communications Group, the marketing consultancy whose shares are traded on the secondary stock market Ofex, has bucked the economic trend... 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