Wednesday, 31 March 2010

Digital AM - online display advertising, Twitter, BMW,

Brand Republic Digital AM Bulletin In association with Brand Republic

NEWS

IAB chief executive Guy Phillipson

Online display ads fall for the first time in nine years

by Sara Kimberley, marketingmagazine.co.uk, 31-Mar-10, 10:42

LONDON - Annual like-for-like spend on online display advertising dropped 4.4% in 2009, its first year-on-year fall since the post dotcom boom of 2001.

Twitter: unveils revamped homepage

Twitter in homepage makeover

by Sara Kimberley, Brand Republic, 31-Mar-10, 11:55

LONDON - Twitter has revamped its homepage, putting the focus on sharing the topics its community is collectively talking about and showcasing 'top tweets'.

BMW... picked Engine

BMW picks Engine for consolidated UK creative accounts

campaignlive.co.uk, 31-Mar-10, 11:10

LONDON - BMW has retained WCRS to its £16 million advertising account and appointed Partners Andrews Aldridge, also part of Engine, to its direct marketing business.

ALSO IN THE NEWS

Meerkat stays top as National Trust enters BR branded app chart

by Staff, Brand Republic, 30-Mar-10, 16:16

Hung parliament is predicted online as well as off

by Gordon MacMillan, Brand Republic, 30-Mar-10, 16:20

Auto Trader forced to pull 'unethical' app

by Alex Brownsell, mediaweek.co.uk, 30-Mar-10, 15:51

SapientNitro announces office move with rocket chair film

by Kate Nettleton, campaignlive.co.uk, 30-Mar-10, 13:51

Community

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