Thursday, 18 March 2010

DM - Cancer Research, DMA, CMW, Barclaycard

Brand Republic Direct Marketing Bulletin

NEWS

Race For Life: pitches take place next month

Cancer Research UK reviews Race For Life account

by Matt Williams, campaignlive.co.uk, 18-Mar-10, 10:10

LONDON - Cancer Research UK is reviewing the ad account for its £2 million "Race For Life" campaign.

Robert Keitch: stepping down from DMA role

DMA chief to step down in two weeks

by Daniel Farey-Jones, Brand Republic, 16-Mar-10, 12:25

LONDON - DMA chief Robert Keitch is stepping down in two weeks, leaving the DMA's directors and senior staff to cover his duties until a successor is appointed.

FlashForward: one of Five's US dramas

CMW appointed to Five's advertising roster

by Matt Williams, campaignlive.co.uk, 18-Mar-10, 10:40

LONDON - Five has appointed CMW to its advertising roster as the broadcaster looks to increase the marketing activity around its most popular programmes.

Barclaycard: launches Freedom rewards programme

Barclaycard rolls out Freedom rewards programme

by Alex Brownsell, marketingmagazine.co.uk, 17-Mar-10, 09:50

LONDON - Barclaycard has today officially launched its Freedom customer rewards programme.

Practical Action: TDA to handle digital and direct marketing activity

Development charity appoints TDA to donor acquisition brief

by Matt Williams, Brand Republic, 15-Mar-10, 11:26

LONDON - Practical Action, the development charity that aims to enhance lives in some of the world's poorest areas, has appointed TDA to handle its digital and direct marketing activity.

ALSO IN THE NEWS

Proximity London holds on to BBC TV Licensing DM account

by Matt Williams, campaignlive.co.uk, 11-Mar-10, 16:55

The Economist seeks agency for DM business

by Matt Williams, campaignlive.co.uk, 11-Mar-10, 11:10

Kitcatt Nohr picks up Visit Wales DM account

by Matt Williams, campaignlive.co.uk, 11-Mar-10, 11:15

Ruby wins Glenfiddich DM and digital tasks

by Kate Nettleton, campaignlive.co.uk, 11-Mar-10, 11:50

Royal Mail and CWU agreement allows more unaddressed mail

by Daniel Farey-Jones, marketingmagazine.co.uk, 09-Mar-10, 09:55

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