Digital PM - App chart, Real Madrid, Luxury brands, Dr Martens, Google

NEWS Meerkat hits the top in BR branded app chart by Staff, Brand Republic, 23-Mar-10, 16:10 LONDON - Aleksandr Orlov and Creme Egg have knocked Facebook off first place in Brand Republic's weekly chart of the top 15 branded apps. Real Madrid sponsor Bwin creates online game by Sara Kimberley, Brand Republic, 23-Mar-10, 14:46 LONDON - Bwin, the online sports betting and gaming site and sponsor of Real Madrid, has launched a virtual game challenging fans to find the team's lost star players, before April's game against bitter rivals Barcelona. Luxury brands focus on digital retail experience by Andrew McCormick, marketingmagazine.co.uk, 23-Mar-10, 10:56 LONDON - Brands and high-end retailers, including House of Fraser and Selfridges, are preparing to launch virtual shopping experiences using cutting-edge digital technologies. Dr Martens uses music to build online presence by Joe Thomas, marketingmagazine.co.uk, 23-Mar-10, 10:48 LONDON - Dr Martens is planning its biggest digital marketing push to date as it looks to modernise its image. Google wins AdWords trademark battle by Sara Kimberley and Daniel Farey-Jones, Brand Republic, 23-Mar-10, 12:07 LONDON - The European Court of Justice (ECJ) has ruled in favour of Google, following a long-running legal battle over an earlier French court judgement, which stated that the internet giant had infringed trademark law by allowing advertisers to purchase competitor's keywords. ALSO IN THE NEWS Ofcom sets out broadband regulation proposals by Daniel Farey-Jones, Brand Republic, 23-Mar-10, 16:25 China claims Google has 'violated' agreement by Sara Kimberley, Brand Republic, 23-Mar-10, 09:28 Google ends censorship in China and shifts to Hong Kong by Arif Durrani, mediaweek.co.uk, 22-Mar-10, 23:28 Pelé to launch sportswear range with viral videos by Alan Smith, marketingmagazine.co.uk, 23-Mar-10, 00:01 British Airways' YouTube videos win public favour by Alex Brownsell, marketingmagazine.co.uk, 23-Mar-10, 00:01 LATEST BLOG ENTRIES I take it back - one hundred Coach Trips is worth it for one Dispatches By Jeremy Lee / Brand Republic OK, I was wrong.   Sneering at Channel 4's lack of ambition last week with its interminable repeats of Will & Grace, Paul O'Grady and... The Conservative party versus Joanna Lumley By Ivan Clark / Brand Republic Here are two different approaches to using posters to create noise and generate PR. In the red corner Joanna Lumley. 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