Tuesday 23 March 2010

Marketing Daily News - COI, Top 100 advertisers, BA, PepsiCo, Giffgaff, Pele

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Breaking news from Marketing
 
Breaking news from Marketing March 2010
 
Latest News
 
COI overtakes P&G with £208m annual adspend
Nicola Clark,
23 March 2010
 

LONDON - The COI has become the UK's biggest-spending advertiser, after increasing...

COI: The UK's biggest advertiser
 
 
Biggest brands: Top 100 advertisers 2010
Nicola Clark,
23 March 2010
 

Many major brands were forced to scale back their marketing budgets during...

The COI was the biggest advertiser in 2009 spending over £207m
 
 
British Airways' YouTube videos win public favour
Alex Brownsell,
23 March 2010
 

LONDON - British Airways is winning over consumers with activity rolled out...

Willie Walsh: BA chief executive
 
 
PepsiCo sets health target across entire product range
Joe Thomas,
23 March 2010
 

LONDON - PepsiCo UK has unveiled a 10-year strategy to make its...

PepsiCo: aims to improve the healthiness of its snacks
 
 
Giffgaff joins Chatroulette in brand experiment
Staff,
23 March 2010
 

LONDON - Giffgaff, the O2-run mobile network, will use a controversial video...

Giffgaff: using Chatroulette for marketing drive
 
 
Pelé to launch sportswear range with viral videos
Alan Smith,
23 March 2010
 

LONDON - Legendary Brazilian footballer Pelé is to unveil his own sportswear...

Pele: Brazilian football legend prepares sportswear range
 
 
Dr Martens uses music to build online presence
Joe Thomas,
23 March 2010
 

LONDON - Dr Martens is planning its biggest digital marketing push to...

Noisettes: cover classic track for Dr Martin
 
 
Lipton Ice Tea shelves TV ad campaign
Joe Thomas,
23 March 2010
 

LONDON - Lipton Ice Tea is scaling back its UK marketing plans,...

Lipton Ice Tea: Hugh Jackman ads will not run on TV in UK
 
 
 
Also in the News
 
Mark Ritson on Branding: A fond farewell
Mark Ritson,
23 March 2010
 
Levi's crafts its image
Joe Thomas,
23 March 2010
 
Among the contenders
Richard Abbott,
23 March 2010
 
Called to accounts
Alex Brownsell,
23 March 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The second law of customer data
Alan Mitchell
 

  Nowadays, especially in multi-channel environments where customers can come into contact with the company through many different touchpoints, 'a single customer...

 
 
Follow my liveblog on Sport Relief 2010
Jeremy Lee
 

As if.   And as if Comic Relief wasn't enough to endure, what bright spark thought it would be a...

 
 
Why a CEOP panic button may not be right for Facebook ....
Tia Fisher
 

... but Facebook reporting procedures need improvement. I was just having a little think about Facebook's news yesterday  that...

 
 
The trials of buying a motor on the internot
jonathan durden
 

  Hello, or should I perhaps more appropriately stutter "Hola."   I am now living in Spain until 2011 to...

 
 
Forget carbon footprint, it's your water footprint that really counts.
Chris Arnold
 

Normal 0 0 1 666 3801...

 
 
 
 
 
 
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