Wednesday, 31 March 2010

Marketing Daily News - MasterCard, BA, online display ads, KFC, BMW

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Breaking news from Marketing
 
Breaking news from Marketing March 2010
 
Latest News
 
MasterCard hires Gill Barr to top UK marketing role
Alex Brownsell,
31 March 2010
 

LONDON - MasterCard has hired former John Lewis marketer Gill Barr to...

Gill Barr: joins MasterCard
 
 
British Airways ad thanks consumers for strike support
Alex Brownsell,
31 March 2010
 

LONDON - British Airways has launched a print campaign thanking customers for...

British Airways: chief executive thanks customers in ad
 
 
Online display ads fall for the first time in nine years
Sara Kimberley,
31 March 2010
 

LONDON - Annual like-for-like spend on online display advertising dropped 4.4% in...

IAB chief executive Guy Phillipson
 
 
KFC ties up with 4Music to support Krushems rollout
Joe Thomas,
31 March 2010
 

LONDON - KFC has ventured into branded content for the first time...

KFC Krusham: TV campaign
 
 
BMW picks Engine for consolidated UK creative accounts
Staff,
31 March 2010
 

LONDON - BMW has retained WCRS to its £16 million advertising account...

BMW... picked Engine
 
 
 
Also in the News
 
Opinion: The Marketing Society Forum
Staff,
31 March 2010
 
BR Video: BA stays in public favour despite strikes
Daniel Farey-Jones,
31 March 2010
 
Brand Health Check: French Connection
Jeremy Lee,
31 March 2010
 
BSkyB must slash price of Sky Sports 1 and 2 by almost a quarter
Maisie McCabe,
31 March 2010
 
Renault 'zero emissions' ad banned by ASA
Alex Brownsell,
31 March 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Guilt Marketing (GRM?)
Lolly and Nat
 

Does anyone else get the 'gym guilt' when they haven't been for over two weeks? It's hard dealing with your...

 
 
The Gotnoteef riposte
Alan Mitchell
 

  No sooner had I pointed to the first design flaw of CRM than Gotnoteef posted this riposte:   ...

 
 
 
 
 
 
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