Friday, 19 March 2010

Marketing Daily - BA, The Conservative Party, Bernard Matthews, Waitrose

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Breaking news from Marketing
 
Breaking news from Marketing March 2010
 
Latest News
 
British Airways ad promises to 'keep flag flying' during strike
Alex Brownsell,
19 March 2010
 

LONDON - British Airways has launched a print advertising campaign to emphasise...

British Airways: open letter from chief executive
 
 
Tories hit out at COI's £30m January spending spree
Gemma Charles,
19 March 2010
 

LONDON - The Conservative Party has attacked what it claims are record...

Conservative Party: new attack on government advertising
 
 
Bernard Matthews signs up Marco Pierre White
Anne Cassidy,
19 March 2010
 

LONDON - Bernard Matthews has signed up Marco Pierre White to endorse...

Marco Pierre White: promoting turkey for Bernard Matthews
 
 
Government rejects MPs proposals for curbing alcohol marketing
Gemma Charles,
18 March 2010
 

LONDON - The government has rejected the health select committee's recommendations on...

Alcohol promotion: select committee's recommendations rejected
 
 
Waitrose to roll out Delia Smith and Heston Blumenthal activity
Joe Thomas,
19 March 2010
 

LONDON - Waitrose's new celebrity chef recruits Delia Smith and Heston Blumenthal...

Chefs' special: Smith and Blumenthal appear in new Waitrose ad
 
 
DSGi steps up roll-out of Currys and PC World 2-in-1 stores
Joe Thomas,
19 March 2010
 

LONDON - DSGi, the parent company of brands including Currys and PC...

Currys: housed with PC World in latest DSGi strategy
 
 
Churchill brand launches comedy iPhone app
Alex Brownsell,
19 March 2010
 

LONDON - Insurance brand Churchill is rolling out a light-hearted iPhone app...

Churchill app: latest brand extension for the character
 
 
HMV to launch mobile gaming with Orange
Joe Thomas,
19 March 2010
 

LONDON - Orange and HMV are launching a mobile gaming service called...

Mobile gaming: Orange and HMV unveil new service
 
 
Carte Noire signs 10-week deal with Classic FM
Maisie McCabe,
19 March 2010
 

LONDON - Kraft coffee brand Carte Noire has signed a ten-week deal...

Carte Noire continues its 'reading' campaign
 
 
 
Also in the News
 
Advertisers told product placement will not replace prop placement
Arif Durrani,
19 March 2010
 
Barclaycard launches music-themed campaign for Freedom launch
Alex Brownsell,
19 March 2010
 
Comparethemarket launches meerkat iPhone app
Daniel Farey-Jones,
19 March 2010
 
Sky 3D to launch with Man United Chelsea clash
Arif Durrani,
19 March 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The first law of customer data
Alan Mitchell
 

  The underlying assumption of all CRM is that the organisation is ‘the data manager’. This has some far reaching consequences....

 
 
Why digital advertisers should welcome the extended self-regulatory rules
Nick Stringer
 

At the end of last year I wrote about the top priorities for digital media regulation in 2010. One of...

 
 
Is Adam Crozier worth one hour of peak-time drama?
Jeremy Lee
 

ITV today published how much it will be paying incoming chief executive Adam Crozier.   While not quite as eye-watering...

 
 
CRM in Wonderland
Alan Mitchell
 

  My last post on CRM ( is it a wild goose chase? ) generated some very interesting comments. The...

 
 
Harsh truths about social media
Alan Mitchell
 

  Justin Kirby shared this presentation about social media.   Basically, what it says is that unless you are...

 
 
 
 
 
 
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