Thursday 25 March 2010

Campaign Daily - Tories turn to M&C, Beta/Iceland, Brooklyn Brothers, Play.com

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Campaign Daily Fix
 
25 March 2010  
Latest News
Tories: budget stunt
Tories turn to M&C Saatchi
Kate Nettleton, 25 March 2010

LONDON - The Conservative Party has drafted in its old ally M&C Saatchi to work alongside Euro RSCG on its advertising, less than two months before the General Election is...

 
Iceland: brand ambassador Coleen Nolan
Iceland shifts £10m ad account into Beta
Noel Bussey, 25 March 2010

LONDON - Iceland has moved its £10m UK advertising account into Beta without a pitch.

 
Range Rover... new agency
Brooklyn Brothers wins Land Rover brief
Noel Bussey, 25 March 2010

LONDON - Land Rover has appointed The Brooklyn Brothers to handle the global launch of its highly anticipated Range Rover LRX.

 
Play.com... review
Agencies line up for Play.com ad review
Joe Thomas, 25 March 2010

LONDON - Play.com has called a review of its advertising account, as the online retailer looks to fend off increased competition.

 
EA Games... retained Mediacom
EA picks MediaCom for pan-Euro task
Ian Darby, 25 March 2010

LONDON - MediaCom has retained the £8m UK Electronic Arts media planning and buying account as part of a consolidation of the video games publisher's pan-European business.

 
 
Also in the News
M&C Saatchi posts 27% dip in profits
Sara Kimberley, 25 March 2010
Gen Outdoor Media Intelligence to close its doors
Maisie McCabe, 25 March 2010
Guide Dogs for the Blind calls integrated review
Maisie McCabe, 25 March 2010
 
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Latest Work
M&S 'spring 2010 collection' by RKCR/Y&R
M&S 'spring 2010 collection' by RKCR/Y&R
24 March 2010

M&S is launching a new advertising and marketing campaign from 22 March which sees a new direction for the brand across clothing and food.

 
Diesel 'Diesel SS10 Video Catalogue' by Anomaly London
Diesel 'Diesel SS10 Video Catalogue' by Anomaly London
25 March 2010

Diesel has launched a music video featuring a number of its products.

 
Barclaycard 'freedom' by BBH
Barclaycard 'freedom' by BBH
24 March 2010

Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom' rewards programme.

 
Alton Towers 'th13rteen' by DLKW
Alton Towers 'th13rteen' by DLKW
23 March 2010

DLKW have launched a TV campaign to promote the new 'th13teen' ride at Alton Towers Resort.

 
FITC 'the last advertising agency On Earth' by Saatchi & Saatchi Canada
FITC 'the last advertising agency On Earth' by Saatchi & Saatchi Canada
24 March 2010

Saatchi & Saatchi Canada has released a film that looks at the future role of traditional advertising agencies and whether they're fully embracing the power of digital.

 
The Sun 'columnists' by WCRS
The Sun 'columnists' by WCRS
23 March 2010

The Sun has launched an outdoor and print campaign in the Carlton TV region to showcase its daily columnists.

 
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