| | NEWS | | | by Alex Brownsell, marketingmagazine.co.uk, 22-Mar-10, 09:21 LONDON - M&S is to axe its long-running advertising strategy, dubbed "food porn", to focus on the messages of sustainability and provenance, with a new campaign that launches today. | | by Alex Brownsell, marketingmagazine.co.uk, 22-Mar-10, 09:27 LONDON - British Airways has turned to Google's YouTube in its marketing offensive as the strike orchestrated by trade union Unite enters its third day. | | by Alex Brownsell, marketingmagazine.co.uk, 22-Mar-10, 09:00 LONDON - Toyota has launched a print campaign to reassure consumers about the quality of its cars. | | by Daniel Farey-Jones, marketingmagazine.co.uk, 22-Mar-10, 09:41 LONDON - PepsiCo has pledged to cut the levels of salt, fat and sugar in its products globally by up to 25%, by 2015. | | by Gemma Charles, marketingmagazine.co.uk, 22-Mar-10, 09:15 LONDON - Facebook has launched a political campaigning page to capitalise on a heightened interest in politics among its users as the general election draws closer. | | | | ALSO IN THE NEWS | | by John Reynolds, marketingmagazine.co.uk, 22-Mar-10, 09:00 | by Daniel Farey-Jones, marketingmagazine.co.uk, 19-Mar-10, 16:20 | by Matt Williams, mediaweek.co.uk, 19-Mar-10, 16:05 | by Maisie McCabe, mediaweek.co.uk, 19-Mar-10, 15:53 | by Joe Thomas, marketingmagazine.co.uk, 19-Mar-10, 13:45 | | | | LATEST BLOG ENTRIES By steve henry / Brand Republic I've always had problems with D&AD. I've always thought they just make a fetish of the past, and celebrate work in a way that's too... | By Alan Mitchell / Brand Republic Nowadays, especially in multi-channel environments where customers can come into contact with the company through many different... | By Chris Reed / Brand Republic The power of yes is a very powerful thing. In Singapore yes is something that the people here want to say. Yes is something that they love doing and... | By Chris Arnold / Brand Republic Normal 0 0 1 666 3801 31 7 4667 11.1280 0 0 0 ... | By BOB WILLOTT / Brand Republic Digital search specialist Latitude Group lost £10.3 million in the 23 months prior to going into administration last December and re-emerging like a... | By Greg Taylor / Brand Republic As high streets are decimated by the recession, councils are installing fake business facades to create the illusion that shops are still occupied.... | By Greg Taylor / Brand Republic How has Kit Kat become Japan's number one confectionery brand? With some highly creative local marketing. Nestle has launched 19 unique varieties of... | By Greg Taylor / Brand Republic Chiquita want to 'make bananas cool!' by getting people to interact with the brand in new and exciting ways, which make the most of their iconic... | | | MORE BLOGS | | | | | | | | | | Recruiter: Dynamic New Alliances | Salary: Up to £80K | Location: Central London | | Recruiter: GIM Recruitment | Salary: Circa £40k + Benefits | Location: Central London | | Recruiter: Smith Carey | Salary: To c£60k+ | Location: East Midlands | | Recruiter: Daniel Marks London | Salary: £40-50k + Excellent Benefits | Location: Central London | | Recruiter: Future Publishing | Salary: Competitive package | Location: South West England | | Recruiter: Dynamic New Alliances | Salary: £50K - £70K | Location: Central London | | Recruiter: Dynamic New Alliances | Salary: Up to £80K | Location: Central London | | Recruiter: Periscope Recruitment LLP | Salary: £65000-£85000 | Location: Central London | | Recruiter: Major Players | Salary: £35,000 per annum | Location: Central London | | Recruiter: The Blueprint | Salary: Up to £450pd | Location: Central London | | | |
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