Monday 22 March 2010

Breaking news from Brand Republic - M&S, British Airways, Toyota, PepsiCo, Facebook

Brand Republic Daily Bulletin

NEWS

Marks and Spencer: readies new ad strategy

M&S axes long-running 'food porn' ad strategy

by Alex Brownsell, marketingmagazine.co.uk, 22-Mar-10, 09:21

LONDON - M&S is to axe its long-running advertising strategy, dubbed "food porn", to focus on the messages of sustainability and provenance, with a new campaign that launches today.

Willie Walsh: featured in YouTube videos

British Airways turns to YouTube to combat strike fears

by Alex Brownsell, marketingmagazine.co.uk, 22-Mar-10, 09:27

LONDON - British Airways has turned to Google's YouTube in its marketing offensive as the strike orchestrated by trade union Unite enters its third day.

Toyota: launches quality focused ad campaign

Toyota promises quality in confidence-building campaign

by Alex Brownsell, marketingmagazine.co.uk, 22-Mar-10, 09:00

LONDON - Toyota has launched a print campaign to reassure consumers about the quality of its cars.

PepsiCo: pledge to produce healthier products

PepsiCo to reduce salt, fat and sugar levels

by Daniel Farey-Jones, marketingmagazine.co.uk, 22-Mar-10, 09:41

LONDON - PepsiCo has pledged to cut the levels of salt, fat and sugar in its products globally by up to 25%, by 2015.

Cash Gordon: website criticises Labour's links to Unite

Facebook enters the political fray with Democracy UK

by Gemma Charles, marketingmagazine.co.uk, 22-Mar-10, 09:15

LONDON - Facebook has launched a political campaigning page to capitalise on a heightened interest in politics among its users as the general election draws closer.

ALSO IN THE NEWS

Kellogg launches social auction site for Krave

by John Reynolds, marketingmagazine.co.uk, 22-Mar-10, 09:00

Stella launches Cannes sponsorship with social media campaign

by Daniel Farey-Jones, marketingmagazine.co.uk, 19-Mar-10, 16:20

Bebo digital director Dan'l Hewitt joins VBS.tv

by Matt Williams, mediaweek.co.uk, 19-Mar-10, 16:05

BBC says Ashes, Commonwealth Games and Winter Olympics should be free-to-air

by Maisie McCabe, mediaweek.co.uk, 19-Mar-10, 15:53

Waitrose to roll out Delia Smith and Heston Blumenthal activity

by Joe Thomas, marketingmagazine.co.uk, 19-Mar-10, 13:45

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