Friday 19 March 2010

Digital PM - Stella Artois, VBS.tv, Comparethemarket, Zombieland, HMV

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Stella's Jacques d'Azur film

Stella launches Cannes sponsorship with social media cammpaign

by Daniel Farey-Jones, marketingmagazine.co.uk, 19-Mar-10, 16:20

LONDON - Stella Artois 4% is to sponsor the Cannes Film Festival and use a series of 60-second web films, showing off a character called the King of Cannes and a global competition, to promote its affiliation.

Bebo'sa Dan Hewitt joins Vice's VBS.tv

Bebo digital director Dan'l Hewitt joins VBS.tv

by Matt Williams, mediaweek.co.uk, 19-Mar-10, 16:05

LONDON - Vice Media, the youth-orientated media conglomerate, has appointed Dan'l Hewitt the director of digital at Bebo, as its new director of digital strategy.

iSimples: app expands meerkat empire

Comparethemarket launches meerkat iPhone app

by Daniel Farey-Jones, campaignlive.co.uk, 19-Mar-10, 12:15

LONDON - Comparethemarket.com has taken its meerkat mascot Aleksandr Orlov into yet another medium with the creation of a free iPhone app allowing people to play with his phrases.

Zombieland: game promotes DVD release

Brown, Cameron and Clegg turned into zombies for DVD promotion

by Matt Williams, campaignlive.co.uk, 19-Mar-10, 12:00

LONDON - Politicians including Gordon Brown and David Cameron have been turned into zombies in a new game, launched to promote the release of Sony Pictures film 'Zombieland' on DVD.

Mobile gaming: Orange and HMV unveil new service

HMV to launch mobile gaming with Orange

by Joe Thomas, marketingmagazine.co.uk, 19-Mar-10, 13:05

LONDON - Orange and HMV are launching a mobile gaming service called hmv mobile games, claimed to be the first of its kind from a mobile operator.

ALSO IN THE NEWS

Churchill brand launches comedy iPhone app

by Alex Brownsell, marketingmagazine.co.uk, 19-Mar-10, 11:20

Microsoft Advertising promotes Jonathan Lewen to head of agency sales

by Maisie McCabe, mediaweek.co.uk, 19-Mar-10, 10:35

Adidas 'Originality' ad takeover sparks online wimper

by Daniel Farey-Jones, Brand Republic, 19-Mar-10, 09:40

Viral View: Switching screens - when will video advertising go mobile?

by Jimmy Maymann, campaignlive.co.uk, 19-Mar-10, 10:00

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