Digital AM - Microsoft Advertising, Churchill, Adidas, Viral View, Trading Places

NEWS Microsoft Advertising promotes Jonathan Lewen to head of agency sales by Maisie McCabe, mediaweek.co.uk, 19-Mar-10, 10:35 LONDON - Digital giant Microsoft has promoted group sales manager Jonathan Lewen to the role of head of agency sales for Microsoft Advertising UK, replacing Paul Carolan, who left in September to start his own business. Churchill brand launches comedy iPhone app by Alex Brownsell, marketingmagazine.co.uk, 19-Mar-10, 11:20 LONDON - Insurance brand Churchill is rolling out a light-hearted iPhone app to help consumers make tough decisions. Adidas 'Originality' ad takeover sparks online wimper by Daniel Farey-Jones, Brand Republic, 19-Mar-10, 09:40 LONDON - Adidas' takeover of an entire E4 'Skins' ad break for its 'House Party' follow up got a mixed reaction online, following its debut last night, capping a miserable week for its star David Beckham. Viral View: Switching screens - when will video advertising go mobile? by Jimmy Maymann, campaignlive.co.uk, 19-Mar-10, 10:00 In today's 'multiscreen world', mobile devices have an increasingly important role to fulfil. Trading Places (19 Mar): This week's people moves in advertising, marketing and media by Staff, Brand Republic, 19-Mar-10, 09:00 LONDON - Jerry Buhlmann and Steve Ridley both land major global roles at their respective agencies and there's a creative merry-go-round in adland, as Brand Republic rounds up this week's industry moves in advertising, digital, marketing and media. ALSO IN THE NEWS Clinique courts agencies for global digital campaign by Staff, campaignlive.co.uk, 18-Mar-10, 14:05 Sony partners Google to produce web TV platform by Daniel Farey-Jones, marketingmagazine.co.uk, 18-Mar-10, 13:40 Island of Inishturkbeg in digital agency search by Noel Bussey, campaignlive.co.uk, 18-Mar-10, 12:52 UKOM appoints John Smythe as general manager by Anne Cassidy, mediaweek.co.uk, 18-Mar-10, 12:10 LATEST BLOG ENTRIES Why digital advertisers should welcome the extended self-regulatory rules By Nick Stringer / Brand Republic At the end of last year I wrote about the top priorities for digital media regulation in 2010. One of which was the industry?s extension of the... The first law of customer data By Alan Mitchell / Brand Republic   The underlying assumption of all CRM is that the organisation is ?the data manager?. This has some far reaching consequences. ... Is Adam Crozier worth one hour of peak-time drama? By Jeremy Lee / Brand Republic ITV today published how much it will be paying incoming chief executive Adam Crozier.   While not quite as eye-watering as the £20m... Ford's hands-on American Idol product placements By Giles Fitzgerald / Brand Republic Some would argue that music-based talent contests are nothing more than a production line for pop stars. We?ll they?d be wrong ? they also make cars... ?Inside John Lewis? ? Why Do People Think They're Strange? By Mel Carson / Brand Republic Watched the behind-the-scenes documentary last night and really enjoyed it.   Would love to know how much footage they actually saw... CRM in Wonderland By Alan Mitchell / Brand Republic   My last post on CRM ( is it a wild goose chase? ) generated some very interesting comments. The striking thing about them is how... CGI?s Impact on Advertising and Marketing Campaigns By Danny Morris / Brand Republic This month the powerful voice of the ad industry Sir Martin Sorrell, chief executive of WPP, the world?s most successful advertising company, made... More than just a name By Verra Budimlija, planning director, G2 UK / Brand Republic A memorable name is often thought of as the holy grail of brand identity. In just a few words, a name can set a brand apart from its competitors and... MORE BLOGS MORE WHITEPAPERS   Head of Online Marketing Recruiter: Ad Lib Salary: £80K + Benefits Location: South West England Business Development Director Recruiter: Dynamic New Alliances Salary: £50K - £70K Location: Central London Freelance Senior Creative Team Recruiter: The Blueprint Salary: Up to £450pd Location: Central London New Products & Strategy Marketing Manager Recruiter: KFC Salary: £60,000 - £70,000 Location: South East England Group Marketing Manager Recruiter: Future Publishing Salary: Competitive package Location: South West England Beer Sales Specialist Recruiter: Molson Coors Brewing Company Location: North West England Project Manager Recruiter: Propel Salary: £40000-£45000 Location: West London Project Marketing Manager Recruiter: Major Players Salary: £40000-£45000 Location: Central London Marketing Executives Recruiter: Major Players Salary: £21000-£24000 Location: Central London Digital Account Manager Recruiter: Source Salary: £32000-£35000 Location: Central London   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | BR.TV | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin