Thursday 25 March 2010

Breaking news from Brand Republic - The Conservative Party, Iceland, EA, M&C Saatchi, Jude Law

Brand Republic Daily Bulletin

NEWS

Tories: budget stunt

Tories turn to M&C Saatchi

by Kate Nettleton, campaignlive.co.uk, 25-Mar-10, 08:00

LONDON - The Conservative Party has drafted in its old ally M&C Saatchi to work alongside Euro RSCG on its advertising, less than two months before the General Election is expected to take place.

Iceland: brand ambassador Coleen Nolan

Iceland shifts £10m ad account into Beta

by Noel Bussey, campaignlive.co.uk, 25-Mar-10, 08:00

LONDON - Iceland has moved its £10m UK advertising account into Beta without a pitch.

EA Games... retained Mediacom

EA picks MediaCom for pan-Euro task

Ian Darby, campaignlive.co.uk, 25-Mar-10, 08:00

LONDON - MediaCom has retained the £8m UK Electronic Arts media planning and buying account as part of a consolidation of the video games publisher's pan-European business.

David Kershaw: M&C Saatchi chief executive

M&C Saatchi posts 27% dip in profits

by Sara Kimberley, campaignlive.co.uk, 25-Mar-10, 09:11

LONDON - M&C Saatchi has reported a 27% drop in pre-tax profit after a "challenging and unpredictable year" in 2009.

Jude Law: seen in previous ad for Dior

Jude Law and Guy Ritchie team up for Dior ad

by Alex Brownsell, marketingmagazine.co.uk, 25-Mar-10, 09:16

LONDON - Hollywood star Jude Law is to appear in a Guy Ritchie-directed TV ad for luxury brand Christian Dior.

ALSO IN THE NEWS

Brooklyn Brothers wins Land Rover brief

by Noel Bussey, campaignlive.co.uk, 25-Mar-10, 08:00

Agencies line up for Play.com ad review

by Joe Thomas, campaignlive.co.uk, 25-Mar-10, 08:00

'No regrets' says outgoing Guardian Media Group boss McCall

by John Reynolds, mediaweek.co.uk, 24-Mar-10, 16:30

IPA steps up support for CRR

by Maisie McCabe, campaignlive.co.uk, 25-Mar-10, 09:23

Saatchi & Saatchi viral predicts death of traditional ad agency

by John Reynolds, campaignlive.co.uk, 24-Mar-10, 12:15

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