Tuesday 30 March 2010

Digital AM - Google, LinkedIn, Magners, viewing research

Brand Republic Digital AM Bulletin In association with Brand Republic

NEWS

Google: personalising banner ads

Google rolls out targeted banner ads

by Andrew McCormick, marketingmagazine.co.uk, 30-Mar-10, 00:01

LONDON - Samsung and Center Parcs are among brands that have begun to use a service offered by Google that personalises online banner ads.

LinkedIn: launches BlackBerry app

LinkedIn launches BlackBerry app

by Alex Brownsell, Brand Republic, 30-Mar-10, 10:20

LONDON - Professional networking site LinkedIn is rolling out an app for BlackBerry smartphones, the handsets much used by their business audience.

Magners: Glue overhauls website

Glue overhauls Magners' digital presence

by Matt Williams, campaignlive.co.uk, 30-Mar-10, 08:20

LONDON - Glue London has created its first work for Magners since being appointed to the brand's digital account in December last year.

TV viewing: study finds users interact with more than one screen

Study points to mobile, TV and PC interplay

by Sara Kimberley, marketingmagazine.co.uk, 30-Mar-10, 11:30

LONDON - The majority of mobile users usually interact with two out of three screens, including TV and computers, at the same time, according to new research.

ALSO IN THE NEWS

BBC forced to delay mobile apps launch

by Maisie McCabe, mediaweek.co.uk, 29-Mar-10, 14:45

Labour asks voters to create next election ad

by Kate Nettleton, campaignlive.co.uk, 29-Mar-10, 11:45

Apple confirms Easter launch for US as publishers ready iPad editions

by Gordon MacMillan, Brand Republic, 29-Mar-10, 16:02

TradeDoubler appoints Wood as head of SEO

by Sara Kimberley, Brand Republic, 29-Mar-10, 16:18

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