Breaking news from Brand Republic - digital radio switchover, Comparethemarket, Volvo, Breakthrough Breast Cancer, Post Office Bank

NEWS Government warned of public backlash to digital radio switchover by Maisie McCabe, mediaweek.co.uk, 29-Mar-10, 08:00 LONDON - The Government must take action to prevent a major negative public reaction to the digital radio switchover, according to the Lords Communications Committee. Comparethemarket prepares to launch meerkat merchandise by Joe Thomas, marketingmagazine.co.uk, 29-Mar-10, 09:30 LONDON - Comparethemarket.com parent company BGL looks set to expand its meerkat branding with the introduction of a range of branded merchandise including toiletries later this year. Ford completes sale of Volvo to Geely by Alex Brownsell, marketingmagazine.co.uk, 29-Mar-10, 09:10 LONDON - Chinese automotive manufacturer Geely has agreed to acquire Swedish car marque Volvo from Ford Motors in a $1.8bn deal. Kylie Minogue fronts Breakthrough Breast Cancer campaign by Matt Williams, campaignlive.co.uk, 29-Mar-10, 09:20 LONDON - Kylie Minogue, Sienna Miller and Claudia Schiffer are among the celebrities starring in a new campaign to launch Fashion Targets Breast Cancer 2010, a fundraising initiative from the UK charity Breakthrough Breast Cancer. Government confirms plans for Post Office Bank by Alex Brownsell, marketingmagazine.co.uk, 29-Mar-10, 08:55 LONDON - Business secretary Peter Mandelson is set to confirm plans to transform the Post Office into a major provider of banking services, in one of the key strands in the Labour Party's general election campaign. ALSO IN THE NEWS HMV gears up activity for Easter with Lady Gaga model egg by Joe Thomas, marketingmagazine.co.uk, 29-Mar-10, 08:15 Social media shapes first digital election by Stephen Armstrong, mediaweek.co.uk, 29-Mar-10, 07:00 Media Bitch's Diary 26 March by Harriet Dennys, mediaweek.co.uk, 26-Mar-10, 17:31 Latitude retains seven-figure Bet365 PPC account by Daniel Farey-Jones, Brand Republic, 26-Mar-10, 16:10 TMW boosts senior team with four appointments by Staff, Brand Republic, 26-Mar-10, 15:34 LATEST BLOG ENTRIES You think that's funny, huh By steve henry / Brand Republic In the Dos Equis campaign in America we are introduced to the Most Interesting Man in the world. This suave, middle-aged guy is always dressed in... Progressive Digital Media announces new CFO By BOB WILLOTT / Brand Republic Following the decision of Progressive Digital Media Group's group finance director Ken Appiah to leave the company at its forthcoming annual meeting... 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