Thursday 1 April 2010

Breaking news from Brand Republic - Coca-Cola, The Independent, Facebook, Nokia, Cow Cola

Brand Republic Daily Bulletin

NEWS

New Coke and ITV Saturday meal time campaign

Coca-Cola partners with ITV for Saturday meal-time campaign

by Joe Thomas, marketingmagazine.co.uk, 01-Apr-10, 09:58

LONDON - Coca-Cola has announced a partnership with ITV1 which sees the soft drinks giant align itself with meal times and entertainment - using the strap line "Saturday night tastes better with Coca-Cola and ITV1".

Lebedev... new Independent owner

BMB lands Independent account

by Kate Nettleton, campaignlive.co.uk, 01-Apr-10, 08:00

LONDON - The Independent has appointed Beattie McGuinness Bungay to handle its advertising account as the paper gears up for a major redesign.

Shields: joining Facebook

Facebook hires ex-Bebo chief Joanna Shields

by Andrew McCormick, marketingmagazine.co.uk, 01-Apr-10, 09:35

LONDON - Facebook has hired former Bebo chief executive Joanna Shields to head its charge into Europe in a move that will see Blake Chandlee shift roles.

Nokia... picked Fallon

Fallon nets global Nokia launch brief

by Kate Nettleton, campaignlive.co.uk, 01-Apr-10, 08:00

LONDON - Fallon has won a global advertising brief for Nokia after a pitch against undisclosed agencies.

Cow Cola: launches next week

World's 'freshest organic' cola set to launch next week

by Staff, Brand Republic, 01-Apr-10, 08:30

LONDON - Cow Cola is to be launched next week with backing from a number of leading US investors, and the positioning 'Made on farms. Not in factories'.

ALSO IN THE NEWS

Agencies line up for BT 2012 comms task

by Anne Cassidy, campaignlive.co.uk, 01-Apr-10, 08:00

Lord's to host 3D screening of IPL final

by Alex Brownsell, marketingmagazine.co.uk, 01-Apr-10, 09:00

British brand leaders come out in support of Conservative NI plans

by Joe Thomas, marketingmagazine.co.uk, 01-Apr-10, 10:05

Standard Chartered unveils new brand positioning

by Alex Brownsell, marketingmagazine.co.uk, 01-Apr-10, 08:30

Skyy Vodka to feature in Sex and the City 2

by John Reynolds, Brand Republic, 01-Apr-10, 09:50

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