Wednesday, 28 April 2010

Marketing Daily - Asda, Coca-Cola, airlines, Xbox

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Breaking news from Marketing
In association with
Breaking news from Marketing April 2010
 
Latest News
 
Asda launches price guarantee
Sara Kimberley,
28 April 2010
 

LONDON - Asda has turned up the heat on its high street...

Asda: launches price-guarantee initiative
 
 
Guha takes control of GB and North West Europe units in Coca-Cola restructure
Joe Thomas,
27 April 2010
 

LONDON - Coca-Cola has consolidated its 10 European business units into four,...

Coca-Cola
 
 
Airlines back EU proposal to make taxpayers foot volcanic ash bill
Alex Brownsell,
28 April 2010
 

LONDON - Europe's biggest airline brands are backing a controversial proposal by...

Ash cash: EU proposes taxpayer aid for Europe's airlines
 
 
Young's teams up with Evening Standard for pub promotions
Gemma Charles,
28 April 2010
 

LONDON - Young's beers has formed a commercial partnership with the London...

Young's: 'know your stuff' campaign
 
 
Chris Lewis to take over Xbox marketing as Gosen departs
Staff,
28 April 2010
 

LONDON - Chris Lewis, Microsoft's vice-president of its interactive entertainment business, will...

David Gosen: has left Xbox
 
 
Pepsi ramps up World Cup hijack marketing with football competition
Joe Thomas,
28 April 2010
 

LONDON - Pepsi has stepped up its World Cup hijack activity with...

Pepsi: Max It Legends competition
 
 
Jimmy Choo uses Foursquare for real-time shoe giveaway
Daniel Farey-Jones,
28 April 2010
 

LONDON - High-end shoe brand Jimmy Choo is running a real-time treasure...

Jimmy Choo: Foursquare facilitates trainer hunt
 
 
Tesco Mobile becomes latest to back National Family Week
Alex Brownsell,
28 April 2010
 

LONDON - National Family Week, a series of nationwide events celebrating family...

National Family Week: sponsors include Tesco, Daily Mail and Pizza Hut
 
 
 
Also in the News
 
Yahoo! still innovative, Bartz tells London audience
Sara Kimberley,
28 April 2010
 
Sector Insight: Optical goods and eyecare
Jane Bainbridge,
28 April 2010
 
Andrew Walmsley on Digital: Media agency meltdown
Andrew Walmsley,
28 April 2010
 
Nokia, McDonald's and Virgin Trains to battle for 'most iconic digital poster' prize
Staff,
28 April 2010
 
Yahoo! secures exclusive Premier League online rights
Daniel Farey-Jones,
28 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The art of bullshit spreading
Alan Mitchell
 

Damn! I’ve been sidetracked again, but this is too good to miss.     Commenting on one of...

 
 
A good day for Kay Burley and Jack Tweed; less good for Dr Al Hourani
Jeremy Lee
 

You can only imagine the celebrations going on at Epping Forest Country Club last night as Jade Goody's widower Jack...

 
 
Don't buy Five - close it
Jeremy Lee
 

Yesterday's Sunday Times reports that ITV is weighing up a takeover of RTL-owned Five as part of its strategy for...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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