Breaking news from Brand Republic - Bellwether, Coca-Cola, The Independent, Nissan, Nigella Lawson

NEWS Bellwether reports spending up for first time in ten quarters By Anne Cassidy, 19-Apr-10, 00:01 LONDON - Optimism in the wider economy is translating into increased ad budgets with marketing spend up for the first time in two-and-a-half years, according to the latest IPA/BDO Bellwether report. Coca-Cola kicks off World Cup celebration campaign By Alex Brownsell, 19-Apr-10, 09:15 LONDON - Coca-Cola is launching a multi-million pound global campaign to promote its sponsorship of the 2010 Fifa World Cup in South Africa. Lebedev to relaunch The Independent tomorrow By John Reynolds, 19-Apr-10, 09:41 LONDON - The Independent, under its new Russian owner Alexander Lebedev, is to relaunch tomorrow (Tuesday), bolstered by its first marketing push for more than a year. Nissan replaces BMW as O2 auto partner By Alex Brownsell, 19-Apr-10, 08:30 LONDON - Nissan is replacing BMW as The O2's official automotive partner and will launch a "brand centre" at the East London venue to mark its three-year sponsorship deal. Nigella Lawson launches cooking app from AKQA By Noel Bussey, 19-Apr-10, 09:03 LONDON - AKQA is offering cooking tips with the launch of the Nigella Quick Collection App. ALSO IN THE NEWS Desmond targets tabloid rivals with half-price Daily Star By John Reynolds, 19-Apr-10, 09:25 Scrumpy Jack launches rural-themed campaign By Alex Brownsell, 19-Apr-10, 08:30 Swiftcover.com to sponsor Absolute Radio Live By Maisie Mccabe, 19-Apr-10, 08:30 Npower unveils Football League logo By Alex Brownsell, 19-Apr-10, 08:48 Mindshare hires Christopher Lockwood as head of Invention By Anne Cassidy, 16-Apr-10, 11:53 LATEST BLOG ENTRIES A few shocks By Steve Henry / Brand Republic     Virginia Commonwealth in America has one of the most respected advertising courses in the world. But they stopped offering courses... I choose Pepsi in the great football challenge with Coke By Chris Reed / Brand Republic Why do brands spend millions on becoming official sponsors of massive events like the World Cup when you can have much more fun being a non-sponsor... Has Twitter stopped people shouting at the telly? By Jeremy Lee / Brand Republic People cleverer than me (Thinkbox) have pointed out how television and the internet are complimentary media rather than rivals.   So the... Why Tesco Clubcard is a dead end By Alan Mitchell / Brand Republic   Once upon a time, a water clock was one of the best ways telling the time, if you didn't want to, or couldn't, estimate the time by the... Hasgrove sounds positive after 65% profit fall By Bob Willott / Brand Republic New business wins towards the end of 2009 prompted AIM listed marketing group Hasgrove to sound an optimistic note when reporting a 65% fall in... Flipping a problem into a customer service triumph By Ardi Kolah / Brand Republic Like many businesses in our industry, we need to buy the boring stuff like paper and printer ink in order to function. And as anyone who runs their... After the Primark result, what's next? By Chris Barraclough / Brand Republic Mumsnet strikes again. Picking up on the distaste felt by so many parents, the powerful Mums' website was at the forefront of pressurising Primark... The brass band brand By Louise Kennedy / Brand Republic  Last night at the AGM for Crystal Palace Brass Band, a majority voted for the B-Band to be renamed the Crystal Palace Progress Band.  For... MORE BLOGS MORE WHITEPAPERS   Head of Activation Planning Recruiter: Dynamic New Alliances Salary: £100K+ depending on experience Location: Central London Digital Marketing Executive Recruiter: GIM Recruitment Salary: £25k + Great Benefits Location: South London Business Director Recruiter: Dynamic New Alliances Salary: £75K - £90K + bonus + benefits Location: Central London Director of Marketing Recruiter: DKB Household UK Salary: Competitive salary + benefits Location: South East England Marketing Executive - Loyalty Group Recruiter: GIM Recruitment Salary: £28k + Great Benefits Digital Account Executive Recruiter: Blue Skies Marketing Recruitment Salary: £18000-£21000 Location: West Midlands Marketing Manager & Online Marketing Manager - Catalogues/Print Recruiter: Blue Skies Marketing Recruitment Salary: £30000-£40000 Location: Central London European Marketing Manager - French/German speaker - £40-50k Recruiter: Blue Skies Marketing Recruitment Salary: £40000-£50000 Location: Central London Marketing Assistant - Hertfordshire - £20k-£23k Recruiter: Blue Skies Marketing Recruitment Salary: £3000-£23000 Location: South East England EMEA Events Specialist - Hertfordshire - £35k-£40k Recruiter: Blue Skies Marketing Recruitment Salary: £35000-£40000 Location: South East England   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | Ad of the day | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin