Campaign Daily Fix - Sky, The Sun, Sony, ADC Awards, Unilever

Having trouble viewing this? View in web browser View text-only version

27 April 2010

Latest News Sky reviews multi-million pound digital roster Maisie McCabe, 27 April 2010 LONDON - BSkyB has launched a review of its £10m-plus digital agency requirements as it ups its focus on digital.   Travelodge ramps up marketing with cuddly toy TV ads John Reynolds and Daniel Farey-Jones, 27 April 2010 LONDON - Travelodge, the budget hotel chain, is returning to the nation's TV screens after a 20-year gap with a £10m advertising campaign created by new agency Mother.   The Sun to publish 3D issue John Reynolds, 27 April 2010 LONDON - The Sun is to publish a 3D edition with 3D colour ads and editorial, including Page 3, a week before the start of this year's World Cup.   Stuart Pearce and Kelly Brook star in Sony trade-in ads Joe Thomas, 27 April 2010 LONDON - HS&P and Live & Breathe have created a World Cup-focused marketing campaign for Sony UK, featuring former England football managers in an old people's home, with Kelly Brook...   BBDO New York triumphs at Art Directors Club awards Matt Williams, 27 April 2010 LONDON - BBDO New York was the big winner at the 89th Annual Art Directors Club Awards, which celebrate the world's best creative and design campaigns, while five UK agencies...   Unilever launches global Lipton Yellow Label campaign Alex Brownsell, 27 April 2010 LONDON - Unilever has launched a new global campaign promoting its Lipton Yellow Label, the biggest-selling tea brand in the world.   Extra-marital dating site seeks creative and media buying agencies Matt Williams, 27 April 2010 LONDON - IllicitEncounters.com, the UK's largest extra-marital dating site, is on the hunt for creative and media buying agencies that can help it with the tricky task of getting ads...     Also in the News Sky axes red button ads after nine years Sara Kimberley, 27 April 2010   Sign-up for new Campaign email bulletins Sign-up for Campaign's new Daily Fix, breaking news and weekly Creative Fix email bulletins Sign-up for new Campaign email bulletins Latest Work John Lewis 'never knowingly undersold' by Adam & Eve 23 April 2010 John Lewis promotes its price promise of 'never knowingly undersold' with a TV ad aiming to demonstrate its 'life long commitment' to customers.   Google Chrome 'extensions and translations' by BBH 21 April 2010 BBH has produced two new videos for Google Chrome to launch on YouTube, building off the original 'Chrome Features' campaign.   Magners 'it's all gone pear shaped' by The Red Brick Road 23 April 2010 Magners Pear is launching an outdoor campaign playing on the saying 'it's all gone pear shaped'.   ESPN 'top up tv' by Bruce Dunlop & Associates 23 April 2010 ESPN is launching a viral ad campaign fronted by Kevin Keegan and Ray Stubbs to promote the availability of ESPN via the Top Up TV service on Freeview.   More Work   Blogs Latest Blog Entries Hello, Cheesy steve henry I've always been a bit paranoid sticking my head above the parapet because you never know who's gonna take a... Do your awards videos look anything like this? Lolly and Nat Thanks Gareth for pointing out this funny spoof of 'integrated campaign' videos . Like the sentiment, too.... GSK joins the media review scrum (at last) Ian Darby Five months ago I was in the embarrassing situation of Campaign being forced to publish a correction following a story... A few shocks steve henry     Virginia Commonwealth in America has one of the most respected advertising courses in the world. But they stopped... New year, new promise as Asia Digital loses another £2.7m BOB WILLOTT Every year something awful, every year more promises.   And so Asia Digital (once known as Deal Group Media) trundles along... The damned Manchester United Chris Reed Manchester United Supporters Trust (MUST) have started targeting the clubs official sponsors such as Betfair, Nike, Audi and Budweiser in... Cog meme is still fresh as a daisy Chris Quigley The launch of Google's new Chrome ad is a reminder of the significance of Honda's "Cog Ad" in the recent... Why women and finance do mix Kevin Slatter, MD, G2 Data Dynamics Women’s spending habits have long been an area of disagreement between men and the fairer sex: ‘Why do you need... More Blogs Campaign Jobs Digital Art Director, Cogs Agency£50,000, Central London Web Content Manager, Carter Murray£35,000-£40,000 + bonus & bens, Central London Senior Creative Team (Art Director & Copywriter), Purple Consultancy£55000-£650000, Central London Account Executive, Periscope Recruitment LLP£22000-£23000, Central London Planner, Daniel Marks London£40-60k + Excellent Benefits, Central London Marketing Manager, Carter Murray£37,000 to £42,000, North London Submissions Manager, Carter Murray£32,000 to £36,000, South East England Marketing Executive/Campaign Manager, Future Publishing£competitive, South West England Marketing Manager & Senior Brand Manager, McDonald'sCompetitive salaries, North London Strategist / Brand Consultant, BrandNewSearch£40-70k dep on exp+bonus+bens, West London More Jobs Manage my bulletins     Unsubscribe from this bulletin   Home     News     About Us     Contact Us     Advertising     My Campaign Live     Log in       Advertising Jobs     Marketing Jobs     Media Jobs     Digital Jobs     Design jobs     Direct Marketing Jobs   © Haymarket 1957 - 2010 All rights reserved