Thursday 22 April 2010

Marketing Daily - Boots, McDonald's, Bradford & Bingley, LG, Philips, Marmite

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Breaking news from Marketing
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Breaking news from Marketing April 2010
 
Latest News
 
Boots pushes Tony Ferguson weight loss programme
Joe Thomas,
22 April 2010
 

LONDON - Boots has launched a campaign for the Tony Ferguson weight...
Boots: Tony Ferguson weight loss ad
 
 
McDonald's sales boosted by UK performance
John Reynolds,
22 April 2010
 

McDonald's, the world's largest fast-food chain, reported a better-than-expected performance in its...
McDonald's: UK sales rose 11% in 2009
 
 
Bradford & Bingley brand acquired by comparethemarket.com owner
Alex Brownsell,
22 April 2010
 

LONDON - Bradford & Bingley (B&B) is set to remain a consumer...
Bradford & Bingley: insurance brand acquired by BGL Group
 
 
LG repositions with biggest ad campaign to date
Sara Kimberley,
22 April 2010
 

LONDON - LG Electronics (LG) is spending £8m to reposition itself as...
LG: launches its biggest campaign to date
 
 
Philips follows sexy toys with hair removal
Joe Thomas,
22 April 2010
 

LONDON - Philips is continuing its trend of new product development through...
Philips Lumea: new depilation device
 
 
Unilever takes legal action against BNP over Marmite stunt
Alex Brownsell,
22 April 2010
 

LONDON - Unilever has initiated legal action against the British National Party...
BNP online ad: Unilever bring action over use of Marmite
 
 
 
Also in the News
 
Phil Rumbol set to leave Cadbury following Kraft restructure
John Reynolds,
21 April 2010
 
Unilever to crowdsource content for 13 global brands
David Tiltman,
20 April 2010
 
Nokia appoints Nichols as UK head of marketing
Sara Kimberley,
21 April 2010
 
Nissan shifts marketing budget to experiential projects
Alex Brownsell,
21 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Get ready for Vendor Relationship Management
Alan Mitchell
 

  The goal of most CRM projects is to increase customer life time value: by cross-selling, up-selling, improving retention and reducing...
 
 
Normal service has resumed. And Duncan Bannatyne is back in the country
Jeremy Lee
 

Browns Chauffeur Hire , based in Heston, has a lot to answer for. The company has just issued a press...
 
 
Forget picking up the stranded holiday-makers, let's invade France
Jeremy Lee
 

Next month marks the seventieth anniversary of the evacuation of British troops from Dunkirk by a flotilla of small boats,...
 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Web Content Manager, Carter Murray
£35,000-£40,000 + bonus & bens, Central London
Head of Activation Planning, Dynamic New Alliances
£100K+ depending on experience, Central London
Marketing Executive/Campaign Manager, Future Publishing
£competitive, South West England
Senior Account Manager, Zodo
Base up to £45k plus bens, Central London
Submissions Manager, Carter Murray
£32,000 to £36,000, South East England
Marketing Manager, Carter Murray
£37,000 to £42,000, North London
Research Manager & Senior Consultant, Carter Murray
Salary to £55,000, Central London
Business Director, Dynamic New Alliances
£75K - £90K + bonus + benefits, Central London
Marketing Manager & Senior Brand Manager, McDonald's
Competitive salaries, North London
Recruitment Manager, The Blueprint
£26000-£34000, Central London
Search More Jobs
 
 
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