Breaking news from Brand Republic - Coca-Cola, Twitter, Eurostar, Debenhams. Asda

NEWS Coca-Cola set to axe jobs in European marketing review By Joe Thomas, 12-Apr-10, 17:22 LONDON - Coca-Cola is overhauling its European marketing operation as part of a review of the wider business that could affect up to 150 roles. Twitter debuts 'Promoted Tweets' ad platform By Sara Kimberley, 13-Apr-10, 09:20 LONDON - Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up. Parties fall in line over marketing to kids By Gemma Charles, 13-Apr-10, 09:20 LONDON - A controversial website that will enable parents to complain about sexualised products and marketing aimed at children will go ahead whether Labour or the Conservatives win the general election. Eurostar to reposition as gateway to Continent By Alex Brownsell, 13-Apr-10, 09:32 LONDON - Eurostar is positioning itself as a wide-ranging travel brand to fend off potential competition from other rail networks seeking to operate the cross-Channel service. Debenhams posts flat sales despite £2m TV campaign By Joe Thomas, 13-Apr-10, 09:25 LONDON - Debenhams, the fashion retailer, has reported static like-for-like sales for the last six months, despite its first TV advertising campaign for almost three years. ALSO IN THE NEWS VW shifts ad focus to value message By Alex Brownsell, 13-Apr-10, 09:25 Plenty drops ad characters By Joe Thomas, 13-Apr-10, 09:29 Asda raises awareness of Kwik Cricket sponsorship By Joe Thomas, 13-Apr-10, 08:45 Ewan Paterson departs CHI for DDB Chicago By Matt Williams, 12-Apr-10, 16:40 Magna ups UK ad revenue forecast to 3% growth By Anne Cassidy, 12-Apr-10, 16:10 LATEST BLOG ENTRIES Labour's new media manifesto By Red Yellow Blue / Brand Republic Election manifestos are important documents. They force political parties to focus, focus, focus on what they want to say and who they want to say... Are Labour selling Corn Flakes? By Chris Reed / Brand Republic I love the Labour manifesto, well the cover anyway. The bright sun, the golden age, the future glow. It is a packet of Kellogg's Corn Flakes thought... Career change as scary as choosing a life partner By Rachel Brushfield / Brand Republic Did a career change workshop yesterday and it struck me from what people were saying, that career change is as scary... China, Music & Brands: Day 1 By Jack Horner / Brand Republic Day 1 of the British Council music mission to China kicks off with a presentation to invited guests from the cultural industries in Beijing. The... What's in a name? By Hugh Salmon / Brand Republic When does a name become a brand? And at what stage of a brand's development can it rely on the mere transmission of its name to justify... Talked-about advertising By Steve Henry / Brand Republic There are many things I hate advertising for. A lot of it is lazy, a lot of it is specious, a lot of it insults the intelligence of the... Labour gets it? By Alan Mitchell / Brand Republic Well, shiver me timbers! No sooner had I mentioned the phrase ' personal data liberation ' than one of the major political parties appears to be... "Mobile advertising really sucks!" By Mark Tomkins, Tda / Brand Republic So proclaimed Apple CEO Steve Jobs last week. It's obviously a sideswipe at his old chums Google, but also heralds the launch of 'iAd' - his next... MORE BLOGS MORE WHITEPAPERS   Head of Activation Planning Recruiter: Dynamic New Alliances Salary: £100K+ depending on experience Location: Central London Marketing Executive - Loyalty Group Recruiter: GIM Recruitment Salary: £28k + Great Benefits Director of Marketing Recruiter: DKB Household UK Salary: Competitive salary + benefits Location: South East England Online Marketing Manager Recruiter: Bowcliffe Salary: £Excellent + bonuses, benefits Location: North London Data Analyst/ Planner Recruiter: Whitewater Salary: £30-40K, D.O.E. Location: Central London Head of Marketing Recruiter: Brand Recruitment Salary: £-£50000 Location: East of England Product Experience Manager Recruiter: Sky Location: West London Product Manager - Talk Recruiter: Sky Location: West London Product Manager (Sportsbook) Recruiter: Sky Location: North East England Sponsorship Executive Recruiter: Sky Location: Central London   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | Ad of the day | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin