Digital AM - Asda/Mumsnet, Facebook, Fight the flab, Shreddies, AIS

NEWS Asda calls in Mumsnet to approve kids' clothes By Gemma Charles, 20-Apr-10, 08:47 LONDON - Asda is giving influential online community Mumsnet the power to help gauge whether its products promote the sexualisation of children. Tories threaten to pull advertising from Facebook By Sara Kimberley, 20-Apr-10, 08:55 LONDON - The Conservative Party is threatening to pull advertising from Facebook over the social network's refusal to introduce a child-safety 'panic button'. Charities join forces to fight the fat By Sara Kimberley, 20-Apr-10, 08:55 LONDON - Three of the UK's leading health charities have joined forces to encourage individuals to fight the flab through a light-hearted campaign. Shreddies looks to recruit a Nana through social media campaign By Matt Williams, 20-Apr-10, 10:55 LONDON - Shreddies is looking for the public's input to its Knitting Nanas campaign by launching a £1m integrated advertising campaign to help recruit a new Nana to be the face of the brand. AIS poaches PAA's Lachlan James to lead digital strategy By Matt Williams, 20-Apr-10, 11:25 LONDON - Archibald Ingall Stretton has appointed Lachlan James, the head of digital at Partners Andrews Aldridge, as its new digital strategic lead. ALSO IN THE NEWS Rolling Stone puts paywall on website By Anne Cassidy, 19-Apr-10, 16:30 Debenhams appoints Fredhopper to boost online user experience By Matt Williams, 19-Apr-10, 14:35 Pizza Hut campaign aims to capitalise on World Cup dining By Joe Thomas, 19-Apr-10, 13:51 Paul Smith relaunches website to boost direct sales By Joe Thomas, 19-Apr-10, 13:30 Agency Republic adds three recruits to creative team By David Barros, 19-Apr-10, 13:26 THE WALL BLOG YouTube to launch pop-culture blog as part of 5th birthday celebration YouTube is looking for ?culture and trends curator? as it readies to launch a pop-culture blog as part... 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