Friday 16 April 2010

Digital PM - Iris/Blake, TBG, Auto Trader, Starcom, Panasonic

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Peter Blake: art installation for Chelsea

Blake's Chelsea commission gets digital push

By Maisie Mccabe, 16-Apr-10, 14:20

LONDON - Pop artist Peter Blake has created an artwork to celebrate the launch of the new Adidas Chelsea home shirt, supported by a microsite, video and social media campaign created by integrated agency Iris.

Playfish social game Gangster City

Electronic Arts' Playfish signs TBG to social media ad business

By Staff, 16-Apr-10, 15:45

LONDON - Playfish, the online games specialist recently acquired by Electronic Arts, has signed up full service digital agency TBG to manage its US and European media spend across social network Facebook.

Brand loyalty not an issue for online car buyers

By Sara Kimberley, 16-Apr-10, 15:01

LONDON - Nearly 70% of consumers lack brand loyalty when looking online for a new car, according to a new report by motor specialist Auto Trader.

Nick Clegg: a solid performance in the TV debates

Starcom social media tracking points to polarised opinion on leader debates

By David Barros, 16-Apr-10, 16:15

LONDON - Analysis of more than one million online discussions by Starcom Mediavest Group put Nick Clegg as a clear winner in last night's televised election debate.

Panasonic: showing the French Open in 3D for the first time.

Panasonic partners with Eurosport to show French Open in 3D

By Sara Kimberley, 16-Apr-10, 11:30

LONDON - Panasonic has partnered with the Federation Francaise de Tennis, Orange and Eurosport to show The French Open Tennis in 3D for the first time.

ALSO IN THE NEWS

TV debate attracts 9.4m viewers and creates online frenzy

By Sara Kimberley, 16-Apr-10, 09:30

Target Media wins £3m Namco Bandai media

By Anne Cassidy, 16-Apr-10, 11:13

Google posts $2bn Q1 profit thanks to big brand spending

By Andrew Mccormick, 16-Apr-10, 07:52

Media 360 to 'rethink and rebuild' the post-recession industry

By Staff, 15-Apr-10, 15:46

Community

LATEST BLOG ENTRIES

eModeration Social Media Round-Up #39

By Tia Fisher / Brand Republic

Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams. For more...

Has Twitter stopped people shouting at the telly?

By Jeremy Lee / Brand Republic

People cleverer than me (Thinkbox) have pointed out how television and the internet are complimentary media rather than rivals.   So the...

Why Tesco Clubcard is a dead end

By Alan Mitchell / Brand Republic

  Once upon a time, a water clock was one of the best ways telling the time, if you didn?t want to, or couldn?t, estimate the time by to...

The Sun uses digital outdoor ahead of first leaders' debate

By Maisie Mccabe / Brand Republic

  Outdoor media owner JCDecaux is running a digital outdoor ad for the The Sun in Manchester ahead of the first election debate on ITV...

Flipping a problem into a customer service triumph

By Ardi Kolah / Brand Republic

Like many businesses in our industry, we need to buy the boring stuff like paper and printer ink in order to function. And as anyone who runs their...

Social networking or toilet wall graffiti, which election marketing strategy generates more chat?

By Chris Arnold / Brand Republic

Does anyone take any notice of the political ads other than the press? In a debate several years ago Tim Bell was asked if political ads really...

That?s Numberwang!

By Tess Alps / Brand Republic

Twitter announced last month that it had reached its ten billionth tweet .  That, dear readers, is Numberwang.  The news provoked the...

Forget the new media election, to take power you need to go direct

By Maisie Mccabe / Brand Republic

The televised leader debates, social media, the ?e-election? and the war being fought via attack-dog 96-sheets may have the PR machine working...

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