Monday 19 April 2010

Digital PM - Pizza Hut, Rolling Stone, Agency Republic, Paul Smith, Debenhams

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Pizza Hut: Fifa World Cup activity

Pizza Hut campaign aims to capitalise on World Cup dining

By Joe Thomas, 19-Apr-10, 13:51

LONDON - Pizza Hut is rolling out a football-focused digital marketing campaign called 'Pass it around', aimed at driving delivery sales during this summer's World Cup.

Rolling Stone: introducing paywall on website

Rolling Stone puts paywall on website

By Anne Cassidy, 19-Apr-10, 16:30

LONDON - Rolling Stone magazine, the iconic US music title, is to charge for access to its website.

Agency Republic: secured EA games account last year

Agency Republic adds three recruits to creative team

By David Barros, 19-Apr-10, 13:26

LONDON - Agency Republic, the interactive advertising agency, has hired several new recruits to boost its offering to clients.

Paul Smith website: overhauls online presence

Paul Smith relaunches website to boost direct sales

By Joe Thomas, 19-Apr-10, 13:30

LONDON - Paul Smith, the British fashion brand, has re-launched its website to make it easier for customers to buy directly from the label.

Debenhams: appoints Fredhopper

Debenhams appoints Fredhopper to boost online user experience

By Matt Williams, 19-Apr-10, 14:35

LONDON - Debenhams has appointed Fredhopper to handle its e-commerce business as part of a renewed effort to improve its online store user experience and drive up sales.

ALSO IN THE NEWS

Facebook redesign drops 'Become a fan' button

By Sara Kimberley, 19-Apr-10, 10:06

Nigella Lawson and AKQA launch cooking app

By Noel Bussey, 19-Apr-10, 09:03

Starcom social media tracking points to polarised opinion on leader debates

By David Barros, 16-Apr-10, 16:15

Electronic Arts' Playfish signs TBG to social media ad business

By Staff, 16-Apr-10, 15:45

Community

LATEST BLOG ENTRIES

eModeration Social Media Round-Up #39

By Tia Fisher / Brand Republic

Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams. For more...

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By Jeremy Lee / Brand Republic

People cleverer than me (Thinkbox) have pointed out how television and the internet are complimentary media rather than rivals.   So the...

Why Tesco Clubcard is a dead end

By Alan Mitchell / Brand Republic

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By Maisie Mccabe / Brand Republic

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Like many businesses in our industry, we need to buy the boring stuff like paper and printer ink in order to function. And as anyone who runs their...

Social networking or toilet wall graffiti, which election marketing strategy generates more chat?

By Chris Arnold / Brand Republic

Does anyone take any notice of the political ads other than the press? In a debate several years ago Tim Bell was asked if political ads really...

Social networking or toilet wall graffiti, which election marketing strategy generates more chat?

By Chris Arnold / Brand Republic

Does anyone take any notice of the political ads other than the press? In a debate several years ago Tim Bell was asked if political ads really made...

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By Gordon Macmillan / Brand Republic

I feel sympathy for Stuart MacLennan but his case shows that a lot people still do not get social media, and Twitter specifically, or seem to...

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