Global Bulletin from Brand Republic - Arla, JWT Sydney, Fanta, iPad, Tiger Woods

NEWS Arla calls pan-European media review By Daniel Farey-Jones, 09-Apr-10, 12:05 LONDON - Arla Foods has called a review of its media planning and buying across Europe and will invite two agencies to compete with incumbent Carat. JWT Sydney to launch social networking campaign for Australian Government By Kenny Lim, 09-Apr-10, 12:31 SYDNEY - JWT Sydney has been awarded one of the biggest Federal Government accounts in Australia with a four-year contract to develop an ongoing social networking campaign for the Department of Families, Housing, Community Services & Indigenous Affairs (FaHCSIA). Fanta to launch global campaign to lift sales By Joe Thomas, 09-Apr-10, 10:45 LONDON - Coca-Cola is to roll out its first global campaign in five years for the Fanta brand on Monday (12 April) to tempt consumers to 'Grab a Taste of Friday', with the UK set for an advertising, experiential and promotional blitz. The iPad is a game-changer - content owners beware By Gordon Macmillan, 09-Apr-10, 10:06 REVIEW: Having spent the past 24-hours experimenting, playing and testing the iPad, it appears Apple has once again created a product that, although far from perfect, will have far-reaching consequences for the world of media and technology. Tiger Woods returns to Nike's marketing with emotive ad By Andrew Mccormick, 08-Apr-10, 09:52 LONDON - Nike has released its first ad starring Tiger Woods since the golfer apologised for being unfaithful to his wife. ALSO IN THE NEWS Huffington Post launches Twitter edition By Staff, 08-Apr-10, 16:15 Lonely Planet publishes $19.99 iPad app By David Barros, 06-Apr-10, 11:40 BA and Iberia brands to remain as airlines confirm merger By Jeremy Lee, 08-Apr-10, 15:13 TBWA\Chiat\Day scores top prize at the 2010 Andys By Matt Williams, 09-Apr-10, 08:00 Philips launches 'Carousel' follow-up By Matt Williams, 08-Apr-10, 09:25 LATEST BLOG ENTRIES MALCOLM McLAREN..CLOSER TO GOD. By Robert Campbell / Brand Republic Robert made this commercial for Virgin Atlantic with Malcolm McLaren back in 1999./ A most enjoyable day on set. A tragic loss. The end of an era.... Revenue upsurge prompts Dentsu to up its profit forecast By Bob Willott / Brand Republic A last minute modest upsurge in revenues has prompted Dentsu to increase its forecast post-tax profit by 11.8% for the year that ended on 31 March... Build It and They Might Come By Natasha Peskin / Brand Republic To launch their new Cognac line, Hennessey has signed up some of the US's biggest DJs to play a series of nationwide events which will be the focus... I did Ogvily's brick challenge (10 years ago) By Chris Quigley / Brand Republic I'm loving Ogilvy's search for the world's best salesperson challenge .  I'm loving it because it's a great marketing set-piece for Ogilvy -... Group M's COI "agency" opens for business By Ian Darby / Brand Republic Despite the period of purdah surrounding COI ad spend ahead of the General Election it has been a busy time for the Government's communications arm.... Data governance: Too important to ignore By Ol Janus, Md, Ehs 4d Discovery / Brand Republic The terms 'data governance' and 'data security' are on everyone's lips; individuals working in the data and marketing sectors, and ordinary... The importance of influence online and the threat of poorly moderated review sites. By Christopher Johns / Brand Republic Back in 2007 I wrote a blog post about the importance of influence for brands online. The research, published by OMD in late 2007, showed that... They're not Terry's and they're certainly no longer Lenny's By Jeremy Lee / Brand Republic Given that there is wall-to-wall coverage of the election the next four weeks seem the ideal time, in the words of Jo Moore, 'to bury bad news'.... 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