Friday 30 April 2010

Orange overhauls cinema ads, WPP results, Dyson, Virgin Media...

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Campaign Daily Fix
 
30 April 2010  
Latest News
Orange: new ads to feature spoof movie trailers
Orange overhauls cinema ads after seven years
Sara Kimberley, 30 April 2010

LONDON - Mobile company Orange is overhauling its cinema Gold Spots ads for the first time in seven years, consigning its popular Orange Film Funding Board concept to the archives.

 
Sir Martin Sorrell: WPP chief executive
WPP reports revenues of £2.1bn during Q1 2010
Maisie McCabe, 30 April 2010

LONDON - WPP has reported revenues of £2.1bn, down 1.82% year on year, during the first quarter of 2010, while revenue at the UK division was up just 0.2% year...

 
Dyson: calls UK media review
Dyson reviews £4m UK media
Anne Cassidy, 30 April 2010

LONDON - Dyson, the vacuum cleaner company, is reviewing its £4m UK media planning and buying account.

 
Virgin HD: new TV spot breaks on Saturday
Virgin Media launches campaign to promote high-definition
Maisie McCabe, 30 April 2010

LONDON - Virgin Media is set to launch its first high-definition advertising campaign promoting during 'Britain's Got Talent' on ITV1 HD tomorrow night (1 May).

 
Evelyn Webster: IPC Media chief executive
IPC looks to cut portfolio in strategic review
Anne Cassidy, 30 April 2010

LONDON - IPC Media is launching a strategic review of its specialist titles, such as Decanter and Cage & Aviary Birds, which could result in it cutting back the number...

 
 
Also in the News
Euro RSCG poaches Naked strategist as part of planning revamp
Matt Williams, 30 April 2010
Expedia returns to TV advertising with new spot
Anne Cassidy, 30 April 2010
 
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Latest Work
Target 'life's a moving target' by Wieden + Kennedy Portland
Target 'life's a moving target' by Wieden + Kennedy Portland
30 April 2010

American retailer Target has launched a campaign to show how everyday things relate to ones journey through life.

 
Xbox 'birth of a Spartan' by agencytwofifteen
Xbox 'birth of a Spartan' by agencytwofifteen
30 April 2010

Xbox has launched a campaign to promote its Halo: Reach release.

 
Volkswagen 'unbelievable value' by DDB London
Volkswagen 'unbelievable value' by DDB London
30 April 2010

Volkswagen has launched a new campaign to highlight its servicing and APR deals.

 
Asda 'good old basket' by Saatchi & Saatchi
Asda 'good old basket' by Saatchi & Saatchi
29 April 2010

Asda has introduced a price guarantee, backed by a national TV campaign, which promises grocery shoppers a refund if they find a better offer by their nearest competitors.

 
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Blogs
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Thanks Gareth for pointing out this funny spoof of 'integrated campaign' videos . Like the sentiment, too....

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Five months ago I was in the embarrassing situation of Campaign being forced to publish a correction following a story...

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