Digital AM - Google, Namco, Pepsi, Trading Places

NEWS Google posts $2bn Q1 profit thanks to big brand spending By Andrew Mccormick, 16-Apr-10, 07:52 LONDON - Google recorded a $1.96bn (£1.3bn) profit in the first quarter of 2010, a 38% increase on the same period last year and a performance the search giant attributes to the return of large advertisers and an improving economy. Pepsi continues Coca-Cola World Cup spoiler efforts through digital By Joe Thomas, 16-Apr-10, 09:00 LONDON - PepsiCo has tied up with Microsoft Advertising to launch a digital campaign which further increases its spoiler efforts around Coca-Cola and its partnership with the World Cup. Target Media wins £3m Namco Bandai media By Anne Cassidy, 16-Apr-10, 11:13 LONDON - Namco Bandai Partners UK, the video game distribution and marketing company, has appointed Target Media to handle its £3m planning, buying and digital account. TV debate attracts 9.4m viewers and creates online frenzy By Sara Kimberley, 16-Apr-10, 09:30 LONDON - Pollsters had Liberal Democrats leader Nick Clegg emerging triumphant last night as the UK's first televised leader's debate drew 9.4 million viewers with hundreds of thousands of people logging on to join and track the debate as it happened. Trading Places (16 Apr): This week's people moves in advertising, marketing and media By Staff, 16-Apr-10, 08:55 LONDON - It's musical chairs for creatives at CHI, DDB and Leo Burnett, while former VBS MD Nick Bampton makes a return to the media business, as Brand Republic rounds up the people moves in advertising, digital, marketing and media. ALSO IN THE NEWS Twitter execs in hotseat as they answer questions at Chirp conference By Dan Leahul, 15-Apr-10, 14:40 Brand Republic launches new digital blog The Wall By Staff, 15-Apr-10, 13:00 SAS launches social media analytics tool By Daniel Farey-Jones, 15-Apr-10, 12:50 Biz Stone says Twitter has 105 million registered users By Gordon Macmillan, 15-Apr-10, 11:31 WPP Digital acquires stake in e-Commera By Anne Cassidy, 15-Apr-10, 11:10 THE WALL BLOG Twitter?s night as record numbers tweet during first leader debate More than 184,396 tweets were sent last night during the UK’s first televised leader debates as tens of... Facebook takes ever greater share of brand advertising spend TBI Research has put out some really interesting figures on how Facebook is gaining an increasing share of... Twitter execs in hotseat at Chirp conference Third party developers got a chance fire questions at Twitter brass yesterday during the @Chirp conference, a week... LATEST BLOG ENTRIES Won't be on Twitter at the next Leader's Debate By Mel Carson / Brand Republic There have been 1500 tweets with the #leadersdebate hashtag over the last 2 hrs this morning. I?ve downloaded them using The Archivist and attached... Why Tesco Clubcard is a dead end By Alan Mitchell / Brand Republic   Once upon a time, a water clock was one of the best ways telling the time, if you didn?t want to, or couldn?t, estimate the time by to... Hasgrove sounds positive after 65% profit fall By Bob Willott / Brand Republic New business wins towards the end of 2009 prompted AIM listed marketing group Hasgrove to sound an optimistic note when reporting a 65% fall in... The Sun uses digital outdoor ahead of first leaders' debate By Maisie Mccabe / Brand Republic   Outdoor media owner JCDecaux is running a digital outdoor ad for the The Sun in Manchester ahead of the first election debate on ITV... Flipping a problem into a customer service triumph By Ardi Kolah / Brand Republic Like many businesses in our industry, we need to buy the boring stuff like paper and printer ink in order to function. And as anyone who runs their... Will the TV leader debates change us? By Gordon Macmillan / Brand Republic Will it be historic? Will it be more than quips and point scoring? Millions are expected to tune in tonight and Twitter will light up as the three... After the Primark result, what's next? By Chris Barraclough / Brand Republic Mumsnet strikes again. Picking up on the distaste felt by so many parents, the powerful Mums' website was at the forefront of pressurising Primark... The brass band brand By Louise Kennedy / Brand Republic  Last night at the AGM for Crystal Palace Brass Band, a majority voted for the B-Band to be renamed the Crystal Palace Progress Band.  For... 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