Digital PM - Social networks: 'raise ad rates or die', plus BGT/BR app chart

NEWS Social networks urged to 'raise ad rates or die' By Sara Kimberley, 27-Apr-10, 10:11 LONDON - Social networks will need to start charging brands a premium for ad slots if they are to survive, according to a report released today (Wednesday). Pedigree uses YouTube push to save stray dogs By Staff, 27-Apr-10, 10:20 LONDON - Pedigree, the dog-food, events and pet accessories brand owned by Mars, is altering its family-friendly marketing strategy in favour of using shock tactics. Britain's Got Talent takes top spot in BR app chart By Staff, 27-Apr-10, 16:25 LONDON - The public want freaks as well as Facebook at their fingertips, judging by this week's BR branded app chart, in which the 'Britain's Got Talent' app has leapfrogged the popular social network's mobile interface. Efficient Frontier extends offering to display ads By Sara Kimberley, 27-Apr-10, 15:50 LONDON - Efficient Frontier, the search engine marketing management business, is extending its technology to cover display advertising for the first time. ALSO IN THE NEWS Lib Dems rise to top of Facebook fan rankings By David Barros, 27-Apr-10, 15:50 Spotify integrates social media in major upgrade By Sara Kimberley, 27-Apr-10, 09:07 Sky reviews multi-million pound digital roster By Maisie Mccabe, 27-Apr-10, 09:08 LATEST BLOG ENTRIES A good day for Kay Burley and Jack Tweed; less good for Dr Al Hourani By Jeremy Lee / Brand Republic You can only imagine the celebrations going on at Epping Forest Country Club last night as Jade Goody's widower Jack Tweed celebrated his acquital... eModeration's Social Media Round-Up #40 By Tia Fisher / Brand Republic Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams. For more... Would your business win in the Dragon?s Den? By Ivan Clark / Brand Republic The bear-pit for budding entrepreneurs returns to TV next week, a new series of Dragon?s Den. Let?s imagine a couple of scenarios from the... Facebook's 'Like' and 'Open Graph' - a digest of the indigestable By Tia Fisher / Brand Republic The social world is still blinking anxiously as it attempts to digest the full import of Facebook 's recent announcements at F8 (the... Are some people in advertising really dumb (aka the case of Charlie Brooker + M&C Saatchi)? By Gordon Macmillan / Brand Republic I only just saw this, but now I have I have to ask the above question after it emerged that the Tories, ahem, second ad agency of the election... New year, new promise as Asia Digital loses another £2.7m By Bob Willott / Brand Republic Every year something awful, every year more promises.   And so Asia Digital (once known as Deal Group Media) trundles along with a... The damned Manchester United By Chris Reed / Brand Republic Manchester United Supporters Trust (MUST) have started targeting the clubs official sponsors such as Betfair, Nike, Audi and Budweiser in an attempt... Is this a TV or an internet election? Vote now! By Chris Barraclough / Brand Republic The single most dramatic event of the whole election was the first televised debate between Brown, Cameron and Clegg. It fundamentally changed the... MORE BLOGS MORE WHITEPAPERS   Group Account Director Recruiter: The Blueprint Salary: GBP70000-GBP75000 Location: East London Associate Creative Director Recruiter: ECOM Recruitment Salary: up to £75K Location: Central London Account Manager Recruiter: Daniel Marks Recruitment Salary: £25-35k + excellent benefits Location: Central London Digital Account Manager Recruiter: Source Salary: GBP30000-GBP35000 Location: East London Digital Account Manager Recruiter: Source Salary: GBP30000-GBP35000 Location: East London Digital Delivery Manager Recruiter: Redweb Location: South West England Junior/Mid User Experience Architect (Corporate) Recruiter: PRJS Salary: 30K - 40K Location: Central London TV Account Executive Recruiter: Brilliant Media Salary: £Competitive + benefits Location: Yorkshire and Humber Digital Planner/Buyer Recruiter: Brilliant Media Salary: £Competitive + benefits Location: North West England PPC Manager Recruiter: Brilliant Media Salary: £Competitive + benefits Location: North West England   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Revolution Jobs: Account Handling | Advertising | Business Development | SEO | Sales | Manage my bulletins | Unsubscribe from this bulletin