Friday, 9 April 2010

Arla calls pan-Euro review, Cadbury's "eyebrows" follow-up, Apple, Andys, Mastercard, Matt Shreeve...

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Campaign Daily Fix
 
09 April 2010  
Latest News
Arla: reviews media duties on brands including Cravendale
Arla calls pan-European media review
Daniel Farey-Jones, 09 April 2010

LONDON - Arla Foods has called a review of its media planning and buying across Europe and will invite two agencies to compete with incumbent Carat.

 
Cadbury: chocolate charmer breaks tonight
Cadbury to break Eyebrows follow-up tonight
John Reynolds, 09 April 2010

LONDON - Cadbury's latest TV spot, airing tonight, will follow drumming gorillas and eyebrow-dancing children with the chocolate charmer, a man who possesses a magical approach to making milk chocolate.

 
Apple: unveiled details of its iAd platform for the iPhone
Apple unveils 'one-billion-a-day' iPhone ad platform
Matt Williams, 09 April 2010

LONDON - Apple has revealed details of its new mobile advertising platform, allowing advertisers to run campaigns that "combine the emotion of TV with the interactivity of the web", as...

 
Gatorade: Replay by TBWA\Chiat\Day
TBWA\Chiat\Day scores top prize at the 2010 Andys
Matt Williams, 09 April 2010

LONDON - TBWA\Chiat\Day Los Angeles has scooped the top prize at the 2010 International Andy awards, thanks to its 'Replay' campaign for the sports energy drink Gatorade.

 
World MasterCard: readies Bonnie Tyler campaign
Bonnie Tyler stars in latest MasterCard ad
Matt Williams, 09 April 2010

LONDON - Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims to promote the credit card's "World MasterCard" platform.

 
Matt Shreeve: set to launch his own consultancy
Matt Shreeve to leave Channel 4 sales
Ian Darby, 09 April 2010

LONDON - Matt Shreeve, the head of agency sales at Channel 4, is leaving the broadcaster.

 
 
Also in the News
Kwik-Fit ad features Kitt from Knight Rider
Joe Thomas, 09 April 2010
Fanta to launch global campaign to lift sales
Joe Thomas, 09 April 2010
Isklar water rolls out icy TV spot
Joe Thomas, 09 April 2010
 
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Latest Work
ITV1 HD 'the brighter side just got brighter
ITV1 HD 'the brighter side just got brighter' by ITV Creative
08 April 2010

ITV1 HD launches its new channel with a TV and outdoor campaign, showcasing its biggest stars in shinier, brighter high definition.

 
Kwik-Fit 'Amazed' by DDB UK
Kwik-Fit 'Amazed' by DDB UK
09 April 2010

Kwik-Fit's latest TV campaign stars KITT, the iconic Pontiac Trans Am from the 80s series Knight Rider.

 
Fanta 'grab a taste of Friday' by Ogilvy Paris
Fanta 'grab a taste of Friday' by Ogilvy Paris
09 April 2010

New ad campaign from Fanta that celebrates Friday as the beginning of the most enjoyable, least serious day of the week.

 
Old Spice 'odor blocker' by Wieden+Kennedy Portland
Old Spice 'odor blocker' by Wieden+Kennedy Portland
08 April 2010

Wieden + Kennedy Portland has produced several new TV adverts for Old Spice's 'odor blocker' campaign.

 
Gap '1969 Stream, a new shopping experience' by AKQA
Gap '1969 stream, a new shopping experience' by AKQA
08 April 2010

Gap has introduced a new iPad application that aims to offer shoppers a fun, entertaining experience they can access from anywhere.

 
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