Monday 26 April 2010

Marketing Daily - Gold Blend, Google, Smirnoff, Twitter

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Breaking news from Marketing
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Breaking news from Marketing April 2010
 
Latest News
 
Nescafé to bring back Gold Blend couple
John Reynolds,
26 April 2010
 

LONDON - Nestlé-owned coffee brand Nescafé is to revive its TV ads...

Nescafé: the new Gold Blend couple
 
 
Google's Nexus One smartphone gets UK release
Matt Williams,
26 April 2010
 

LONDON - Nexus One, the new smartphone from Google, will be available...

Google Nexus: available through Vodafone
 
 
Diageo rolls out £5m campaign for Smirnoff and cola launch
Matt Williams,
26 April 2010
 

LONDON - Diageo is kicking off a £5m marketing push to promote...

Smirnoff: premixed vodka and cola drink is backed by £5m campaign
 
 
Former Habitat marketer takes role at Altitude London
Gemma Charles,
26 April 2010
 

LONDON - Altitude London, one of the UK's largest riverside media and...

Mike Phillipson: new MD of Altitude London
 
 
Twitter acquires mobile messaging business
Sara Kimberley,
26 April 2010
 

LONDON - Twitter has acquired mobile messaging business Cloudhopper for an undisclosed...

Twitter acquires mobile messaging business
 
 
The Prostate Cancer Charity signs up as Marketing Industry Triathlon sponsor
Staff,
26 April 2010
 

LONDON - The Prostate Cancer Charity will be the title sponsor and...

Prostate Cancer Charity: hopes to raise £50,000 through event
 
 
 
Also in the News
 
Manchester Utd ranked world's most valuable club
David Barros,
23 April 2010
 
Starbucks UK sales play part in chain's rocketing profits
John Reynolds,
22 April 2010
 
Unilever takes legal action against BNP over Marmite stunt
Alex Brownsell,
22 April 2010
 
Loyalty schemes need to do more, claims YouGov poll
Staff,
22 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Don't buy Five - close it
Jeremy Lee
 

Yesterday's Sunday Times reports that ITV is weighing up a takeover of RTL-owned Five as part of its strategy for...

 
 
Brand messsaging: the heart of it
Alan Mitchell
 

  The title of this blog is ‘reinventing marketing’ and here we’re getting to the heart of it. I’ll be as...

 
 
McKinsey's word of mouth muddle
Alan Mitchell
 

  McKinsey have just released an interesting new article called “ A New Way of Measuring Word of Mouth Marketing”.  ...

 
 
 
 
 
 
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