Friday, 30 April 2010

Digital PM - Tissot/AR, JWT/Wilkinson Sword, Shake n Vac viral

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Tissot: augmented reality ads allow readers to interact

Tissot debuts augmented reality campaign for latest range

By David Barros, 30-Apr-10, 16:10

LONDON - Tissot will incorporate augmented reality into its latest advertising campaign allowing customers to 'try on' its new range of watches.

Wilkinson Sword: launched microsite with grooming tips

JWT embarks on Wilkinson Sword digital campaign

By Matt Williams, 30-Apr-10, 15:50

LONDON - JWT London is launching a new online campaign for Wilkinson Sword, which aims to provide men with helpful tips on the best ways to remove hair from their body.

Jenny Logan: Shake n' Vac icon returns

Shake n' Vac to put the freshness back

By John Reynolds, 30-Apr-10, 13:05

LONDON - The Shake n' Vac housewife is to recreate her famous dance to commemorate 30 years since the famous TV ad first aired.

ALSO IN THE NEWS

Expedia returns to TV advertising with new spot

By Anne Cassidy, 30-Apr-10, 11:12

LMFM wins digital advertising account for Inishturkbeg

By Matt Williams, 30-Apr-10, 10:40

Renault launches Facebook game to engage city drivers

By Alex Brownsell, 30-Apr-10, 10:30

Dyson reviews £4m UK media

By Anne Cassidy, 30-Apr-10, 09:14

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