Tuesday 27 April 2010

Breaking news from Brand Republic - Election ads, BSkyB, Unilever, Glen Rossie whisky, tobacco display ban

Brand Republic Daily Bulletin

NEWS

Leaders' debates: less important than marketing

Tories lead rivals in ad effectiveness stakes

By Gemma Charles, 27-Apr-10, 08:52

LONDON - The Conservative Party has achieved a higher level of consumer awareness of its marketing efforts than any of its political rivals, according to an exclusive Marketing poll.

Sky: reviewing digital roster

Sky reviews multi-million pound digital roster

By Maisie Mccabe, 27-Apr-10, 09:08

LONDON - BSkyB has launched a review of its £10m-plus digital agency requirements as it ups its focus on digital.

Google: the most valuable brand in the world

Top brands exceed $2tn value despite recession

By Nicola Clark, 27-Apr-10, 09:34

LONDON - The value of the world's top 100 brands has grown by 4% in the past year to exceed $2tn, according to the results of the 2010 BrandZ survey.

Lalo Schifrin: stars in Litpon Yellow Label campaign

Unilever launches global Lipton Yellow Label campaign

By Alex Brownsell, 27-Apr-10, 09:03

LONDON - Unilever has launched a new global campaign promoting its Lipton Yellow Label, the biggest-selling tea brand in the world.

Glen Rossie: new website featuring Status Quo's Rossi

Whisky brand gets Status Quo makeover

By Alex Brownsell, 27-Apr-10, 08:30

LONDON - Two hundred year-old whisky brand Glen Rossie has been given a rock-style makeover following investment by Status Quo frontman Francis Rossi, who is to front PR and marketing activity.

ALSO IN THE NEWS

Tobacco companies seek halt to store display ban

By Maisie Mccabe, 27-Apr-10, 09:15

Barclays marks revamp with talent competition

By Alex Brownsell, 27-Apr-10, 09:15

Electric and hybrid car sales plummet

By Gemma Charles, 27-Apr-10, 09:20

eBay rolls out fashion campaign

By Joe Thomas, 27-Apr-10, 09:25

Bloomberg Businessweek to blitz The City to support revamp

By John Reynolds, 27-Apr-10, 08:00

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