Monday 26 April 2010

Campaign Daily - UM wins Burberry, WPP start-up, Gold Blend couple back, Honda

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Campaign Daily Fix
 
26 April 2010  
Latest News
Burberry: has appointed UM to handle media
Burberry appoints Universal McCann as global media network
Ian Darby, 26 April 2010

LONDON - Burberry, the British luxury fashion brand, has appointed Universal McCann to handle its global media planning and buying business.

 
Sorrell: opportunity for WPP
WPP targets client technology budgets with start-up
Daniel Farey-Jones, 26 April 2010

LONDON - WPP has launched a consultancy start-up in an attempt to bid for a slice of clients' technology department budgets, chief executive Sir Martin Sorrell has revealed.

 
Nescafé: the new Gold Blend couple
Nescafé to bring back Gold Blend couple
John Reynolds, 26 April 2010

LONDON - Nestlé-owned coffee brand Nescafé is to revive its TV ads featuring the romantic Gold Blend couple, after a break of more than 10 years.

 
Honda: Impossible Dream ad to launch across Europe
Honda to launch W+K's 'Impossible Dream' ad in Europe
Sara Kimberley, 26 April 2010

LONDON - Honda is launching an extended and enhanced version of its award-winning 'Impossible Dream' ad across Europe from tonight (26 April).

 
Adam Crozier starts at ITV
Crozier joins ITV with a full in-tray
Maisie McCabe, 26 April 2010

LONDON - Former Royal Mail chief executive Adam Crozier started his first day at ITV's South Bank office this morning, but he finds himself with a full agenda and amid...

 
Jamie Oliver: stars in new Sainsbury Taste The Difference campaign
Jamie Oliver stars in new 'Taste' ad for Sainsbury's
Joe Thomas, 24 April 2010

LONDON - Jamie Oliver is starring in a new ad for Sainsbury's today (24 April) during the break of 'Britain's Got Talent' on ITV1.

 
Smirnoff: premixed vodka and cola drink is backed by £5m campaign
Diageo rolls out £5m campaign for Smirnoff and cola launch
Matt Williams, 26 April 2010

LONDON - Diageo is kicking off a £5m marketing push to promote the launch of its new premixed Smirnoff vodka and cola drink.

 
 
Also in the News
Daily Sport owner reports pre-tax loss of £29m
Anne Cassidy, 26 April 2010
Tina McCann takes control of Nickelodeon UK
Maisie McCabe, 26 April 2010
WPP highlights investment in digital for future growth
Daniel Farey-Jones, 23 April 2010
Telegraph owners cement position as media's richest
John Reynolds, 23 April 2010
 
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Latest Work
Magners 'it's all gone pear shaped' by The Red Brick Road
Magners 'it's all gone pear shaped' by The Red Brick Road
23 April 2010

Magners Pear is launching an outdoor campaign playing on the saying 'it's all gone pear shaped'.

 
ESPN 'top up tv' by Bruce Dunlop & Associates
ESPN 'top up tv' by Bruce Dunlop & Associates
23 April 2010

ESPN is launching a viral ad campaign fronted by Kevin Keegan and Ray Stubbs to promote the availability of ESPN via the Top Up TV service on Freeview.

 
Honda 'impossible dream' by Wieden + Kennedy
Honda 'impossible dream' by Wieden + Kennedy
26 April 2010

Honda is launching an enhanced and extended version of its 'impossible dream' campaign which first aired in 2005 across Europe.

 
Goodfella's 'pizza fairy' by Mother London
Goodfella's 'pizza fairy' by Mother London
26 April 2010

The latest Goodfella's campaign for Northern Foods stars 'the pizza fairy' as he delivers pizza to a family uninspired by their home cooked dinner.

 
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