Monday 12 April 2010

Marketing Daily - Asda, British Airways, John Smith's, Kraft

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Breaking news from Marketing
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Breaking news from Marketing April 2010
 
Latest News
 
Asda on the hunt for chief executive as Andy Bond steps down
Joe Thomas,
12 April 2010
 

Supermarket chain Asda is on the hunt for a new chief executive...

Andy Bond steps down as CEO of Asda
 
 
British Airways marketers go on trial
Alex Brownsell,
12 April 2010
 

LONDON - Four current and former British Airways executives, including two marketers,...

British Airways: former staff on trial
 
 
Peter Kay returns to John Smith's
Gemma Charles,
12 April 2010
 

Comedian Peter Kay is set to make a return as the John...

John's Smith's 'No Nonsense' campaign, starring Kay
 
 
Kraft attempts to win consumers over to breakfast biscuit
John Reynolds,
12 April 2010
 

LONDON - Kraft is to invest £3m in promoting its new breakfast...

Belvita: Kraft breakfast biscuit ad campaign
 
 
Honda hires Amplify for CR-Z sports hybrid brief
Alex Brownsell,
12 April 2010
 

LONDON - Honda has hired experiential marketing and social media specialist agency...

The Honda CR-Z
 
 
St John Ambulance launches first major marketing campaign in fifteen years
Jeremy Lee,
12 April 2010
 

LONDON - St John Ambulance has launched its first major campaign in...

St John Ambulance launches first major marketing campaign in fifteen years
 
 
 
Also in the News
 
Oasis switches focus to inspire 'better lunchtimes'
Daniel Farey-Jones,
12 April 2010
 
Chocolate charmer stars in latest Cadbury Dairy Milk ad - watch it here
John Reynolds,
09 April 2010
 
Frijj unveils limited edition St George's Day bottle
Joe Thomas,
09 April 2010
 
Cadbury studies plans to launch branded cafes
John Reynolds,
09 April 2010
 
The iPad: ten reasons why 'feet up' technology is the next big thing
Craig Walmsley,
09 April 2010
 
The Revolution Awards - the 2010 winners in full
Sarah Johnson,
12 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Young marketers - either your ad agencies don't rate you or they don't know who you are
Jeremy Lee
 

Next month, Marketing publishes its definitive list of the Top 100 UK marketers. It's something that we spend hours deliberating...

 
 
?Mobile advertising really sucks!?
Mark Tomkins, TDA
 

So proclaimed Apple CEO Steve Jobs last week. It?s obviously a sideswipe at his old chums Google, but also heralds...

 
 
Guilt Marketing (GRM?)
Lolly and Nat
 

Does anyone else get the 'gym guilt' when they haven't been for over two weeks? It's hard dealing with your...

 
 
 
 
 
 
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