Breaking news from Brand Republic - Nissan, Nokia, Simon Fuller, ASA, Posterscope

NEWS Nissan shifts marketing budget to experiential projects By Alex Brownsell, 21-Apr-10, 08:00 LONDON - Japanese car manufacturer Nissan is shifting its communications strategy away from traditional advertising, towards a greater emphasis on experiential marketing. Nokia appoints Nichols as UK marketing director By Sara Kimberley, 21-Apr-10, 09:20 LONDON - Nokia's head of trade and customer marketing, John Nichols, has been appointed as head of marketing and go to market for Nokia UK and Ireland. Simon Fuller set to win back Brand Beckham By Joe Thomas, 21-Apr-10, 08:00 LONDON - Simon Fuller is set to resume control of David and Victoria Beckham's marketing and advertising activities handled by Brand Beckham, after negotiating the rights for his newly established company, XIX Entertainment. ASA clears government's children and alcohol campaign By Alex Brownsell, 21-Apr-10, 00:01 LONDON - The Advertising Standards Authority has dismissed 27 complaints against a Department for Children, Schools and Families (DCSF) campaign that encourages parents to speak to their children about alcohol. Posterscope makes it a clean sweep at Clear Channel Outdoor Planning Awards By Maisie Mccabe, 20-Apr-10, 21:30 LONDON - Aegis out-of-home agency Posterscope emerged victorious at the Clear Channel Outdoor Planning Awards landing the grand prize and coming top in all five categories for its work with PHD, MPG, Walker Media and Hyperspace. ALSO IN THE NEWS Unilever to crowdsource content for 13 global brands By David Tiltman, 20-Apr-10, 21:00 KBS&P and McCann Erickson settle poaching allegations out of court By Matt Williams, 21-Apr-10, 09:18 STV sells Pearl & Dean to Empire Cinemas owner By Maisie Mccabe, 21-Apr-10, 08:48 Brand Apart TV lands two international AFP deals By Arif Durrani, 21-Apr-10, 08:00 Cadbury's cafes excite man in the street By Daniel Farey-Jones, 21-Apr-10, 09:30 LATEST BLOG ENTRIES Get ready for Vendor Relationship Management By Alan Mitchell / Brand Republic   The goal of most CRM projects is to increase customer life time value: by cross-selling, up-selling, improving retention and... Digital radio thinks analogue By Ollie Oshodi / Brand Republic This week, mobile phone brand INQ has launched what is billed as 'the first original production to appear on Spotify'. In partnership with the... 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