Friday 30 April 2010

Marketing Daily - Orange, Shake n' Vac, Eurostar, Telegraph, Renault

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Breaking news from Marketing
In association with
Breaking news from Marketing April 2010
 
Latest News
 
Orange overhauls cinema ads after seven years
Sara Kimberley,
30 April 2010
 

LONDON - Mobile company Orange is overhauling its cinema Gold Spots ads...
Orange: new ads to feature spoof movie trailers
 
 
Shake n' Vac to put the freshness back
John Reynolds,
30 April 2010
 

LONDON - The Shake n' Vac housewife is to recreate her famous...
Jenny Logan: Shake n' Vac icon returns
 
 
Eurostar hires Jarvis Cocker to promote culture campaign
Alex Brownsell,
30 April 2010
 

LONDON - Eurostar has hired former Pulp frontman Jarvis Cocker to lead...
Eurostar: Jarvis Cocker appointed to promote Connect Culture initiative
 
 
Telegraph Media Group appoints Flourish for loyalty brief
Sara Kimberley,
30 April 2010
 

LONDON - Telegraph Media Group (TMG) has appointed direct and digital agency...
Telegraph: owner TMG appoints Flourish
 
 
Renault launches Facebook game to engage city drivers
Alex Brownsell,
30 April 2010
 

LONDON - Renault has launched a Facebook game in an effort to...
Renault: implements Facebook campaign
 
 
Nikon to sponsor C4's Hollyoaks
Maisie McCabe,
30 April 2010
 

LONDON - Camera manufacturer Nikon has signed a five-month deal to sponsor...
Hollyoaks: signs five-month sponsorship deal with Nikon
 
 
News International loses Scottish marketing director
John Reynolds,
30 April 2010
 

LONDON - Sean Duffy, News International's marketing director for its Scottish operations,...
The Scottish Sun: publisher News International loses marketing director
 
 
 
Also in the News
 
Expedia returns to TV advertising with new spot
Anne Cassidy,
30 April 2010
 
Virgin Media launches campaign to promote high-definition
Maisie McCabe,
30 April 2010
 
BBC ramps up online activity around election debate
David Barros,
29 April 2010
 
Airlines back EU proposal to make taxpayers foot volcanic ash bill
Alex Brownsell,
28 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Kevin Lygo leaves Channel 4; more moves to follow
Jeremy Lee
 

So the fall-out from the round of new TV chief executives has begun and it is no great surprise that...
 
 
Beyond the market stall
Alan Mitchell
 

  Behind the incredible sophistication of modern marketing, retailing, advertising and so on, there is one thing that hasn’t changed for...
 
 
Save water, drink Pepsi.
Chris Arnold
 

I recently bought a copy of National Geographic, not a magazine I read unless it’s in the dentist’s waiting room, but this...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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