Digital AM - Facebook, R.O.Eye, Coca-Cola, Scrumpy Jack, AKQA

NEWS Facebook redesign drops 'Become a fan' button By Sara Kimberley, 19-Apr-10, 10:06 LONDON - Facebook is to scrap its "Become a fan" button for a new "Like" button that is expected to see the social networking site log and share users' online activity. R.O.Eye appoints Nicky Iapino as non-executive director By Staff, 19-Apr-10, 10:54 LONDON - Affiliate marketing agency R.O.Eye has appointed Nicky Iapino, the former AdLink UK managing director, as non-executive director. Coca-Cola kicks off World Cup celebration campaign By Alex Brownsell, 19-Apr-10, 09:15 LONDON - Coca-Cola is launching a multi-million pound global campaign to promote its sponsorship of the 2010 Fifa World Cup in South Africa. Scrumpy Jack launches rural-themed campaign By Alex Brownsell, 19-Apr-10, 08:30 LONDON - Heineken-owned cider brand Scrumpy Jack is launching its biggest marketing campaign for several years, targeting consumers seeking the relaxation of the countryside. Nigella Lawson launches cooking app from AKQA By Noel Bussey, 19-Apr-10, 09:03 LONDON - AKQA is offering cooking tips with the launch of the Nigella Quick Collection App. ALSO IN THE NEWS Starcom social media tracking points to polarised opinion on leader debates By David Barros, 16-Apr-10, 16:15 Brand loyalty not an issue for online car buyers By Sara Kimberley, 16-Apr-10, 15:01 Blake's Chelsea commission gets digital push By Maisie Mccabe, 16-Apr-10, 14:20 Pepsi continues Coca-Cola World Cup spoiler efforts through digital By Joe Thomas, 16-Apr-10, 09:00 THE WALL BLOG Acronymtastic ? SCRM, ECRM, CRM and the death of DM Pic: Ian Bottle I work for an agency that’s made some sort of name for itself in... Facebook finds mass appeal while Twitter still niche Nearly half of web users in the US (47%) check Facebook everyday, rivalling the number of web users... Hearst close to buying iCrossing for $375m Hearst is reported to be buying digital marketing group iCrossing for $375m, according to a report in the... LATEST BLOG ENTRIES Forget picking up the stranded holiday-makers, let's invade France By Jeremy Lee / Brand Republic Next month marks the seventieth anniversary of the evacuation of British troops from Dunkirk by a flotilla of small boats, pressed into service by... A few shocks By Steve Henry / Brand Republic     Virginia Commonwealth in America has one of the most respected advertising courses in the world. But they stopped offering courses... I choose Pepsi in the great football challenge with Coke By Chris Reed / Brand Republic Why do brands spend millions on becoming official sponsors of massive events like the World Cup when you can have much more fun being a non-sponsor... eModeration Social Media Round-Up #39 By Tia Fisher / Brand Republic Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams. For more... Has Twitter stopped people shouting at the telly? By Jeremy Lee / Brand Republic People cleverer than me (Thinkbox) have pointed out how television and the internet are complimentary media rather than rivals.   So the... Won't be on Twitter at the next Leader's Debate By Mel Carson / Brand Republic There have been 1500 tweets with the #leadersdebate hashtag over the last 2 hrs this morning. I?ve downloaded them using The Archivist and attached... Why Tesco Clubcard is a dead end By Alan Mitchell / Brand Republic   Once upon a time, a water clock was one of the best ways telling the time, if you didn?t want to, or couldn?t, estimate the time by the... Hasgrove sounds positive after 65% profit fall By Bob Willott / Brand Republic New business wins towards the end of 2009 prompted AIM listed marketing group Hasgrove to sound an optimistic note when reporting a 65% fall in... MORE BLOGS MORE WHITEPAPERS   Group Account Director Recruiter: The Blueprint Salary: £70000-£75000 Location: Central London Account Director Recruiter: Purple Consultancy Salary: £40000-£45000 Location: Central London Digital Account Manager Recruiter: Purple Consultancy Salary: £25000-£35000 Location: Central London Web Content Manager Recruiter: Carter Murray Salary: £35,000-£40,000 + bonus & bens Location: Central London Digital Art Director Recruiter: Cogs Agency Salary: £50,000 Location: Central London Business Director Recruiter: Dynamic New Alliances Salary: £75K - £90K + bonus + benefits Location: Central London Senior Search Manager Recruiter: Brilliant Media Salary: £Competitive + benefits Location: North West England Interactive Media Executive Recruiter: Brilliant Media Salary: £Competitive + benefits Location: North West England Digital Creative Director Recruiter: Ad Lib Salary: £65-80k Location: South East England Digital Account Executive Recruiter: Blue Skies Marketing Recruitment Salary: £18000-£21000 Location: West Midlands   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | BR.TV | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin