Breaking news from Brand Republic - Bebo, ZenithOptimedia, MasterCard, Motorola, Global Radio

NEWS AOL to sell off or shut down Bebo by Daniel Farey-Jones, Brand Republic, 07-Apr-10, 07:45 LONDON - AOL will either sell or close down Bebo, the social network it paid $850m (£417m) for in May 2008, it has informed employees. ZenithOptimedia upgrades adspend forecasts by Anne Cassidy, Brand Republic, 07-Apr-10, 08:10 LONDON - ZenithOptimedia has upgraded its UK and global adspend forecasts, predicting the market will grow by 1.3% in the UK and 2.2% globally in 2010. MasterCard promotes Alfredo Gangotena to top marketing job by Alex Brownsell, marketingmagazine.co.uk, 07-Apr-10, 09:16 LONDON - MasterCard Worldwide has promoted Alfredo Gangotena to the position of chief marketing officer, with immediate effect. ASA kicks out Motorola's 'first social phone' claim by Sara Kimberley, campaignlive.co.uk, 07-Apr-10, 00:01 LONDON - The Advertising Standards Authority has ruled that a Motorola TV ad was wrong to claim its Dext phone was "the first phone with social skills", after a complaint from a rival. Global Radio in trouble over ill-timed sexual health ad broadcast by Alex Brownsell, campaignlive.co.uk, 07-Apr-10, 00:01 LONDON - Global Radio has been rapped by the Advertising Standards Authority for broadcasting a Department of Health ad promoting contraception at an unsuitable time. ALSO IN THE NEWS Tesco plans World Cup promotions by Joe Thomas, marketingmagazine.co.uk, 07-Apr-10, 09:00 Aspall refreshes cider range with £1m campaign by Alex Brownsell, marketingmagazine.co.uk, 07-Apr-10, 09:03 Betfair ignites rivalry between Manchester United and City fans by Joe Thomas, marketingmagazine.co.uk, 07-Apr-10, 08:55 Former AOL UK MD Steckler joins Criteo as UK boss by Sara Kimberley, mediaweek.co.uk, 06-Apr-10, 13:12 Facebook reclaims top spot as Lego breaks into BR app chart by Staff, Brand Republic, 06-Apr-10, 15:30 LATEST BLOG ENTRIES How to avoid being a bear's lunch By Sue Unerman / Brand Republic   In his gem of a book Obliquity, economist John Kay tells an old economist's joke. An economist in the wilderness sees a bear approaching... Just be yourself By Sue Unerman / Brand Republic   "It resembled some kind of Stalinist Show trial". This description was not of a bad buying audit or tricky new business pitch. The incident... 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