Tuesday, 20 April 2010

Digital PM - Bebo, MTV, BR App Chart, UM, Strongbow

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Bebo: revenue tumbled in 2009

Bebo revenue nosedived in year after sale to AOL

By Daniel Farey-Jones, 20-Apr-10, 12:50

LONDON - Bebo's UK revenue dropped 29% year on year to £6.25m, according to the company's financial results for the 12 months to 31 May 2009.

MTV: Got Issues campaign

MTV launches political awareness initiative ahead of election

By David Barros, 20-Apr-10, 16:15

LONDON - MTV Networks has launched the first in a series of two-minute daily bulletins today (20 April), aimed at raising social and political awareness among its 18 to 35-year-old demographic.

Britain's Got Talent: tops app chart

Britain's Got Talent surges into BR app chart

By Staff, 20-Apr-10, 16:10

LONDON - Nike and Tic Tac made their mark in the BR branded app chart this week, but 'Britain's Got Talent' was the highest new entry at number two.

Universal McCann:Amy Eddy, Sushma Sharma and James Wood with managing director of Universal McCann Central, Kevin Murphy

Universal McCann Central wins ice.lolly.com and Genting Casino

By Anne Cassidy, 20-Apr-10, 14:25

LONDON - Birmingham-based Universal McCann Central has won the media planning and buying accounts for travel website ice.lolly.com and gambling site Genting Casino.

Strongbow has hired Lean Mean Fighting Machine

Strongbow eyes wider appeal with digital push

By Joe Thomas, 20-Apr-10, 09:59

LONDON - Strongbow, the UK's biggest-selling cider, is overhauling its digital marketing strategy as part of plans to attract a younger demographic.

ALSO IN THE NEWS

Reuters to overhaul website and hints at charging for content

By John Reynolds, 20-Apr-10, 12:05

Renault to use Sims 3 for electric car roll-out

By Alex Brownsell, 20-Apr-10, 09:50

Shreddies looks to recruit a Nana through social media campaign

By Matt Williams, 20-Apr-10, 10:55

Tories threaten to pull advertising from Facebook

By Sara Kimberley, 20-Apr-10, 08:55

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