Wednesday, 7 April 2010

Kellogg escapes ad ban, Motorola, Global Radio, ZenithOptimedia, AOL, NSPCC...

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Campaign Daily Fix
 
07 April 2010  
Latest News
Coco Pops: poster ad escapes ban
Kellogg escapes ban for Coco Pops brand ad
John Reynolds, 07 April 2010

LONDON - Kellogg has escaped a ban from using a poster ad targeting schoolchildren for its Coco Pops brand, despite the ad receiving 26 complaints.

 
Motorola: ASA rejects social phone claim
ASA kicks out Motorola's 'first social phone' claim
Sara Kimberley, 07 April 2010

LONDON - The Advertising Standards Authority has ruled that a Motorola TV ad was wrong to claim its Dext phone was "the first phone with social skills", after a complaint...

 
Censured: contraception ad aired at inappropriate time
Global Radio in trouble over ill-timed sexual health ad broadcast
Alex Brownsell, 07 April 2010

LONDON - Global Radio has been rapped by the Advertising Standards Authority for broadcasting a Department of Health ad promoting contraception at an unsuitable time.

 
ZenithOptimedia: predicts growth in the UK
ZenithOptimedia upgrades adspend forecasts
Anne Cassidy, 07 April 2010

LONDON - ZenithOptimedia has upgraded its UK and global adspend forecasts, predicting the market will grow by 1.3% in the UK and 2.2% globally in 2010.

 
AOL: change of strategy leaves Bebo in cold
AOL to sell off or shut down Bebo
Daniel Farey-Jones, 07 April 2010

LONDON - AOL will either sell or close down Bebo, the social network it paid $850m (£417m) for in May 2008, it has informed employees.

 
NSPCC: campaign targets parliamentary candidates
NSPCC targets election candidates in below-the-line campaign
Matt Williams, 07 April 2010

LONDON - Children's charity the NSPCC has called on politicians to make child protection a priority, in a new below-the-line campaign created by Rapp.

 
 
Also in the News
The Sun launches Grand National sweepstake app
Matt Williams, 07 April 2010
Digital Economy Bill on course to become law
Maisie McCabe, 07 April 2010
 
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Latest Work
Nike 'rewrite the rules of speed'
Nike 'rewrite the rules of speed' by Wieden & Kennedy Amsterdam
07 April 2010

Nike's latest campaign promotes the Mercurial shoe brand, and uses images of excellent football playing under extreme circumstances to illustrate what amazing athletic feats the shoe will help you perform.

 
Nicorette 'films' by AMV BBDO
Nicorette 'films' by AMV BBDO
07 April 2010

Nicorette launch TV and cinema campaign with ads parodying generic film genres by substituing the film stars' cigarettes with inhalators.

 
The Sun 'sweepstake shaker app' by WCRS
The Sun 'sweepstake shaker app' by WCRS
07 April 2010

WCRS has created The Sun's first stand-alone iPhone app to celebrate the Grand National race.

 
Malibu 'Radio Maliboom Boom' by Publicis London
Malibu 'radio maliboom boom' by Publicis London
01 April 2010

Publicis London is launching a new campaign on April 1st for Caribbean rum, Malibu.

 
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