Tuesday 20 April 2010

Media PM - World Cup, Bebo, Reader's Digest, Universal McCann, Reuters, MTV

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Media PM Bulletin
 
 
 
*   Latest News
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Goal! Five media strategies to score around the World Cup
Goal! Five media strategies to score around the World Cup
Jane Bainbridge, 20 April 2010

The World Cup will give the media industry a reason to celebrate,...

  
Bebo: revenue tumbled in 2009
Bebo revenue nosedived in year after sale to AOL
Daniel Farey-Jones, 20 April 2010

LONDON - Bebo's UK revenue dropped 29% year on year to £6.25m,...

  
Readers Digest: ad celebrates new ownership
Reader's Digest highlights new ownership with ad campaign
Anne Cassidy, 20 April 2010

LONDON - Reader's Digest, which was bought out of administration earlier this...

  
Universal McCann:Amy Eddy, Sushma Sharma and James Wood with managing director of Universal McCann Central, Kevin Murphy
Universal McCann Central wins ice.lolly.com and Genting Casino
Anne Cassidy, 20 April 2010

LONDON - Birmingham-based Universal McCann Central has won the media planning and...

  
Reuters: overhauls website
Reuters to overhaul website and hints at charging for content
John Reynolds, 20 April 2010

LONDON - Reuters is set to relaunch its UK website, reuters.co.uk, this...

  
Jazz FM: renews deal with Southern Comfort
Southern Comfort renews deal with Jazz FM
Maisie McCabe, 20 April 2010

LONDON - Brown Forman spirits brand Southern Comfort has renewed its sponsorship...

  
MTV: Got Issues campaign
MTV launches political awareness initiative ahead of election
David Barros, 20 April 2010

LONDON - MTV Networks has launched the first in a series of...

  
Joanna Lumley: Nile series wins 19.1% audience share
Joanna Lumley's Nile scores 4.7 million viewers for ITV1
David Barros, 20 April 2010

LONDON - The second part of 'Joanna Lumley's Nile' on ITV1 beat...

  
*   Also in the News
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Lynne Frank to quit ESPN
Maisie McCabe, 20 April 2010
Peter Charlton to leave CBS Outdoor
Maisie McCabe, 20 April 2010
Indy to remain paid-for as ad campaign rolls out
John Reynolds, 20 April 2010
Apprentice winner to speak at Media Week digital out of home summit
Noelle McElhatton, 20 April 2010
Asda calls in Mumsnet to approve kids' clothes
Gemma Charles, 20 April 2010
Tories threaten to pull advertising from Facebook
Sara Kimberley, 20 April 2010
Rolling Stone puts paywall on website
Anne Cassidy, 19 April 2010
Network Rail consolidates ad business
Alex Brownsell, 20 April 2010
 
 
Blogs & Forums
Latest Blog Entries
GSK joins the media review scrum (at last)
Ian Darby

Five months ago I was in the embarrassing situation of Campaign being forced to publish a correction following a story...

What Dame Vera Lynn can teach us about talkability
Planet Blog

Giving TV campaigns the talkability X factor is all about creating ‘moments’ that interest the consumer, says Harriet Dennys, editor...

Concentrate on the golf!
Sue Unerman

  Long before his current notoriety, I’ve been citing Tiger Woods to make a point about the need for companies...

Time to Go Home?
Mel Carson

Spotted a story in le Metro this morning about a recent Harris poll which threw up some fascinating stats. ...

Won't be on Twitter at the next Leader's Debate
Mel Carson

There have been 1500 tweets with the #leadersdebate hashtag over the last 2 hrs this morning. I’ve downloaded them using...

Heston and Delia struggling to find the perfect recipe
Planet Blog

That three-and-a-half minute Waitrose ad featuring Delia Smith and Heston Blumenthal could have been better writes Campaign's media editor Ian...

A manifesto for design
Jim Prior

I’ve been trying to imagine the conversations that took place with the designers of the Labour and Conservative manifestos. Labour...

Malcolm McLaren: Master of hype, prolific Magpie
Ivan Clark

I don’t have much to say about Outdoor this week. I have made comment in previous blogs about creative...

Time - It Should ALL Be About Quality
Mel Carson

One of my favourite books is called “ Eat That Frog ."   It’s a time-management guide that...

 
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