Friday, 23 April 2010

Marketing Daily - McDonald's, DFS, Best Buy, Virgin Atlantic

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Breaking news from Marketing
In association with
Breaking news from Marketing April 2010
 
Latest News
 
McDonald's to introduce new take on iconic campaign
John Reynolds,
23 April 2010
 

LONDON - McDonald's is to update its iconic 'I'm loving it' campaign...

McDonald's: updating its TV ad campaign
 
 
DFS sold for £500m as part of plans to expand
Joe Thomas,
23 April 2010
 

LONDON - DFS has been sold to private equity firm Advent International...

DFS: big money in sofas
 
 
Best Buy to sell 'green' technology such as electric cars
Joe Thomas,
23 April 2010
 

LONDON - Best Buy has revealed plans to sell electric cars in...

Best Buy: first UK store to open in Thurrock on 30 April
 
 
Buxton Water revamps packaging with 'cleaner design'
Alex Brownsell,
23 April 2010
 

LONDON - Bottled water brand Buxton has brought in design agency Holmes...

Buxton: packaging revamp
 
 
Virgin Atlantic under investigation for price-fixing
Daniel Farey-Jones,
23 April 2010
 

LONDON - Virgin Atlantic has been hit by allegations by the Office...

Virgin Atlantic: subject of new OFT probe
 
 
Lucozade tours universites with games challenge
Joe Thomas,
23 April 2010
 

LONDON - Lucozade Alert Plus, the energy shot brand, is targeting students...

RPM's Lucozade experiential activity readies to hit the road
 
 
 
Also in the News
 
EBay founder launches paid news site
Arif Durrani,
22 April 2010
 
Foursquare network set to reach one million users
John Reynolds,
23 April 2010
 
NYTimes readies paid iPad app but mum on paywall
Staff,
23 April 2010
 
Keegan and Stubbs front ESPN's 'barbershop' campaign
Matt Williams,
23 April 2010
 
Microsoft makes $4bn despite drops in online services
Maisie McCabe,
23 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
McKinsey's word of mouth muddle
Alan Mitchell
 

  McKinsey have just released an interesting new article called “ A New Way of Measuring Word of Mouth Marketing”.  ...

 
 
What’s with Dave’s new poster?
Gemma Charles
 

The latest Tory ‘creative’ depicts David Cameron -  reportage-style, shirtsleeves up and a definite lack of airbrushing - accompanied by...

 
 
Normal service has resumed. And Duncan Bannatyne is back in the country
Jeremy Lee
 

Browns Chauffeur Hire , based in Heston, has a lot to answer for. The company has just issued a press...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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