Tuesday 13 April 2010

Digital PM - iPad Express, Great Little Ideas, Paywalls, Br branded app chart

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

iPad: Express to be made available on Apple device

Desmond to launch iPad app for Express

By John Reynolds, 13-Apr-10, 15:40

LONDON - Richard Desmond's Daily Express is readying an Apple iPad app with an upfront cost expected to be £1.79, offering free online content as well as a subscription-based replica of the paper.

Premier Foods: Great Little Ideas goes online

Premier Foods takes Great Little Ideas online

By John Reynolds, 13-Apr-10, 14:35

LONDON - Premier Foods has launched GreatLittleIdeas.com, a website for its £10m umbrella campaign running across brands such as Oxo, Loyd Grossman, Branston and Homepride.

Radio Times features caricatures of party leaders, by Roger Law

Paywalls will not work, says PM Gordon Brown

By Arif Durrani, 13-Apr-10, 12:31

Prime Minister Gordon Brown has expressed doubt over the feasibility of online paywalls, particularly if placed around news content, just as Rupert Murdoch's News International prepares its first major UK foray with The Times.

SpongeBob Diner Dash Lite

Nickelodeon's SpongeBob dashes into BR app chart

By Staff, 13-Apr-10, 16:25

LONDON - King of the apps during the Easter period was Nickelodeon's SpongeBob Diner Dash Lite game, according to BR's latest weekly branded app chart.

ALSO IN THE NEWS

Facebook concedes to online safety demands

By Daniel Farey-Jones, 13-Apr-10, 11:55

Tic Tac in user-generated football jingles push

By Joe Thomas, 13-Apr-10, 15:25

Twitter debuts 'Promoted Tweets' ad platform

By Sara Kimberley, 13-Apr-10, 09:20

Spaniels and terriers re-enact 'Wizard of Dogz' for BBC promo

By Matt Williams, 13-Apr-10, 11:20

LBi hires Oanes as associate creative director

By Sara Kimberley, 13-Apr-10, 11:11

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