Thursday, 8 April 2010

Marketing Daily - BA, Toyota, Coca-Cola, M&S, The AA

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Breaking news from Marketing
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Breaking news from Marketing April 2010
 
Latest News
 
BA and Iberia brands to remain as airlines confirm merger
Jeremy Lee,
08 April 2010
 

LONDON - British Airways (BA) and Iberia have formally signed a deal,...

British Airways: confirms Iberia merger
 
 
Toyota sees sales rise as UK car market enjoys growth
Alex Brownsell,
08 April 2010
 

LONDON - The UK car market enjoyed a successful March as new...

Toyota: sales up despite recent recall campaign
 
 
Coca-Cola goes 'back to basics' with latest campaign
Joe Thomas,
08 April 2010
 

LONDON - Coca-Cola has gone "back to basics" with its latest ad...

Coca-Cola: Coke for everyone campaign
 
 
M&S supports clothing range with Lewis Hamilton and Jenson Button
Joe Thomas,
08 April 2010
 

LONDON - Marks and Spencer has launched a new press campaign fronted...

Marks and Spencer: unveils Formula 1 campaign
 
 
The AA plots marketing response to strike
Alex Brownsell,
08 April 2010
 

LONDON - The AA has pledged to meet the threat of a...

The AA: plots marketing response to strike
 
 
Tiger Woods returns to Nike's marketing with emotive ad
Andrew McCormick,
08 April 2010
 

LONDON - Nike has released its first ad starring Tiger Woods since...

Tiger Woods: returns to Nike's marketing
 
 
Starbucks near launch in ready-to-drink chilled coffee market
John Reynolds,
08 April 2010
 

LONDON - Starbucks is making its first foray into the UK chilled...

Starbucks: Discoveries range of chilled coffee drinks
 
 
 
Also in the News
 
Marks & Spencer reports buoyant results
Joe Thomas,
08 April 2010
 
Gap rolls out iPad e-commerce app
Alex Brownsell,
07 April 2010
 
Adam & Eve wins £7m Foster's ad account
Kate Nettleton,
08 April 2010
 
Kellogg escapes ban for Coco Pops brand ad
John Reynolds,
07 April 2010
 
Facebook reclaims top spot as Lego breaks into BR app chart
Staff,
06 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
They're not Terry's and they're certainly no longer Lenny's
Jeremy Lee
 

Given that there is wall-to-wall coverage of the election the next four weeks seem the ideal time, in the words...

 
 
Asda wants its mums to blog the election
Gordon Macmillan
 

Smart move by Asda. It has taken its line about "Asda mums" and hopped onto the election bandwagon. And why not? We're...

 
 
After CRM
Alan Mitchell
 

If CRM is intrinsically flawed, what is the alternative?     OK. This is where I make a...

 
 
 
 
 
 
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