Breaking news from Brand Republic - Election 2010, Man Utd, Virgin Atlantic, Lucozade, Trading Places

NEWS 'Old' media reasserts supremacy as election battle heats up By Stephen Armstrong, 23-Apr-10, 07:00 As the election campaigns reach fever pitch, Stephen Armstrong reports how traditional media such as TV and posters are replacing online mashups as the political parties' battlegrounds of choice Manchester Utd ranked world's most valuable club By David Barros, 23-Apr-10, 08:50 LONDON - Forbes has ranked Manchester United as the most valuable football club in the world in results based on the 2008-2009 season, although its value is down 2% on its 2007-2008 results. Virgin Atlantic under investigation for price-fixing By Daniel Farey-Jones, 23-Apr-10, 09:30 LONDON - Virgin Atlantic has been hit by allegations by the Office of Fair Trading that it colluded with Cathay Pacific to fix airfares. Lucozade hits students with 'beer pong' challenge By Joe Thomas, 23-Apr-10, 08:40 LONDON - Luzcozade Alert Plus, the energy shot brand, is targeting students through an experiential marketing promotion called 'one shot challenge'. Trading Places (23 Apr): This week's people moves in advertising, marketing and media By Staff, 23-Apr-10, 08:30 LONDON - The creative merry-go-round continues in adland this week along with high-profile movers in media, including ESPN's Lynne Frank (pictured), as Brand Republic rounds up the people moves in advertising, digital, marketing and media. ALSO IN THE NEWS Making Radio 1 and 2 digital only would help the digital transition - RAB chief By Maisie Mccabe, 22-Apr-10, 16:05 Starbucks UK sales play part in chain's rocketing profits By John Reynolds, 22-Apr-10, 15:30 Sky begins challenge to Ofcom's pay-TV ruling By Maisie Mccabe, 22-Apr-10, 15:00 EBay founder launches paid news site By Arif Durrani, 22-Apr-10, 16:35 Unilever takes legal action against BNP over Marmite stunt By Alex Brownsell, 22-Apr-10, 13:25 LATEST BLOG ENTRIES Engine group may have paid about £4m to acquire Penrose Financial By Bob Willott / Brand Republic Preliminary calculations suggest that The Engine Group has probably paid about £4 million as an initial consideration to acquire 100% of the public... McKinsey's word of mouth muddle By Alan Mitchell / Brand Republic   McKinsey have just released an interesting new article called ? A New Way of Measuring Word of Mouth Marketing?.  ... I WANT TO BE DIFFERENT, JUST LIKE EVERYONE ELSE By Dave Trott / Brand Republic   0 false 18 pt 18 pt 0 0 false false... Mind the age gap ? Multi-channel communication influences all generations By Neville Upton / Brand Republic The growing influence of the internet has led to a sea change in consumer spending habits in recent years. At least that?s the theory. What with... Do your awards videos look anything like this? By Lolly And Nat / Brand Republic Thanks Gareth for pointing out this funny spoof of 'integrated campaign' videos . Like the sentiment, too. Clegging up the works By Ian Moore / Brand Republic One of the few marketing maxims I find useful is what I call the 'either/or theory'. (Apologies if I repeat myself.) It's founded upon... 'Read between the lies' in the TV debates for tactical advertising By Red Yellow Blue / Brand Republic With the current political climate and the election being the number one discussion point in everyone's home, you would have thought the public... The Geek: Not just your son but your gaming grandma By Belinda Parmar / Brand Republic My mum is scared of technology. Clammy hands terrified. To the point where she gets a rash when we talk to her about getting a new computer. Anyone... 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